Yield Workshop Emphasizes RevPAR Index Forecasting for Future Months

2000 Workshop Schedule and Agenda

About theFairShare Forecast Workshop & Lab

Basic Segment:  Introduction to FairShareForecasting & Trending Techniques

Points covered will include:  Determining competitors expected RevPAR performance; Trending techniques; Market classifications; STAR as predictor;  Analyzing data on STAR.  Also, an introduction to the methodology and analysis used in FairShare Forecasting.  This segment is ideal for users new to STAR or Yield/Revenue Management, or for those wishing to refresh basic analytical skills.

Advanced Segment:  FairShareForecasting "Lab"

Advanced Interpretive skills of the Occupancy and ADR Indices emphasizing balance to achieve optimum long-term RevPAR Share.  Analysis of growth potential of rate and occupancy based on historic trending for future months.  With instructor’s guidance, participants will forecast Competitive Set RevPAR via the FairShareForecast for their hotels using either a hard-copy work sheet, and/or the automated FairShareForecast worksheet (Excel v.), both provided. (Attendees are encouraged to bring one or more laptop computers, per team.)  Attendees are requested to bring their most recent STAR Report along with Monthly Budgeted and Forecasted ADR & Occupancy. These numbers are used in formula for calculating the hotels expected RevPAR Index by month. For advanced users and those attending the basic segments wishing to upgrade skill set.
 

FairShare Forecast Yield Workshop & Lab
*Current 2000 Schedule*

April 14  Boston, Mass	Hosted by The Seaport Hotel at the WTC
April 17  New York, New York	Hosted by Loews Hotel NY
April 28  Anaheim, California	Hosted by -Hyatt Alicante at Disneyland
May 24  Vancouver, B.C. Canada	Hosted by The Metropolitan Hotel
June 9    Memphis, Tennessee	Hosted by The Peabody Hotel
June 23  Miami, Florida	Hosted by Don Shula’s Golf Resort

AGENDA

8:00am – 8:30am:
Coffee, Tea,  Sign-in & Registration.

I.  BASIC SEGMENT (8:30am- 11:45am)

8:30am – 11:00am:   STAR Interpretation & Review 

• Selection of Competitive Set-  Formula Used
• Procedures for interpreting the STAR Report
• Balancing the indices: ADR, Occupancy & RevPAR Index
• RevPAR Index as incentive goal
• 11:15 - 11:45am:  Intro to FairShare Forecasting        
  •  Applications & Techniques
  II.  ADVANCED SEGMENT (1pm-6pm)-for advanced STAR users

  1:00 pm – 3:30 pm: Intro to FairShare Forecasting Methodology & Working Forecast Lab

  4:00 – 5:00 pm:  Yield Applications & Monthly Revenue Goal Setting

  • Implementing & Changing Yield Strategies using the FairShare Forecast
  • Pricing Applications
  5:00-6:00 pm:  Multiple Property Applications- optional attendance (Principally for GM’s, Owners, & Company Executives)
  • Budget-Setting for 2001 using the FairShare Forecast
  • Using RevPAR Index Goals in Incentive Programs- sample formats, administration, and calculating goals and pay-outs

For Registration and Pricing Information
Call 206-533-2034 or email yieldmgt@msn.com 

 Contact:
Kim von Bahr-Lindemann, 
Sr. Analyst & Instructor
Yield Management Research & Development (YMR&D)
18826 Fremont Ave. N., Suite 101, 
Seattle WA  98133
206-533-2034; 
fax 206-533-1134; 
email yieldmgt@msn.com
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