4th ANNUAL FLORIDA MULTICULTURAL TOURISM / HOTEL OWNERSHIP SUMMIT & TRADE SHOW JUNE 21-25, 2000 - Entry Form Below

Dear Hospitality Partner:

We are pleased to invite you to the 4th Annual Florida Multicultural Tourism/Hotel Ownership Summit & Trade Show on June 21-25, 2000 at the Clarion Hotel Airport Conference Center, Jacksonville, Florida. The 4-day educational summit is presented by Black Meetings & Tourism Magazine, Jacksonville & The Beaches Convention & Visitors Bureau, Horizons Marketing Group and The Latin Chamber of Commerce. The theme "Tourism Can Change Our Community" will focus on Hispanic, African American and other minorities in the travel market. Sponsors include Greater Fort Lauderdale Multicultural Tourism Network, Greater Fort Lauderdale Convention & Visitors Bureau, Walt Disney World, American Airlines, Peebles Atlantic Development Corp., Southwest Airlines, Alken Tours, Alamo Rent A Car and Northwest Airlines. General sessions, workshops and seminars will educate and spark discussion on multicultural tourism.

The Summit attracts top level hospitality industry representatives including speakers and panelists such as John Crump, Chairman of the National Coalition of Black Meeting Planners; Solomon Herbert, Publisher of Black Meetings & Tourism Magazine; Valerie Ferguson, Former-Chair of American Hotel & Motel Association and Roy Jay, President of African American Convention & Tourism.

Throughout the conference, workshops will focus on minority hotel development, ownership, financing and franchising. You will hear from minority hotel developers R. Donahue Peebles, President of Peebles Atlantic Development Corp., the first African American to build a convention center hotel in this country; Donnell Thompson, President of Thompson Hospitality, developer of several chain hotels; Buggsi Patel, Chairman of the Asian American Hotel Owners Assoc. and others.

Attending will be tourism professionals such as Doris Clark, President of the African American Association of Innkeepers; Margaret Gonzalez, President of International Association of Hispanic Meeting Professionals and the NAACP National Office for an update on the NAACP hotel report card. Meeting planners from organizations including Jack & Jill, National Negro Golf Association, 100 Black Men, Fubu The Collection, National Sunday School & Baptist Training Union, National Association of Black Narcotics Agents and National Dental Association will share information with attendees on how diversity can play a role in winning their business. The Trade Show on Saturday, June 24, will include industry exhibits and displays from cities where multicultural tourism initiatives are thriving. During the closing banquet, our Annual Award will be presented to a hospitality entity for its accomplishments in diversity.

The Summit is designed to educate the industry on how to market to and share minority travel trends and it’s importance in the overall marketing strategy; to look at diversity issues and opportunities for minorities and the economic impact they can have in the minority community.

Enclosed is registration and exhibitor information. Early registration is $295 if received by April 24. After April 24, registration is $350. Registration includes the following.....

*All Summit workshops * All planned meal functions
* All educational sessions   * Closing Award Banquet
* Attendance to the Trade Show * Black Heritage Tour

A one night hotel deposit of $105.75 is required with the registration form. We will make your reservation at the Clarion Hotel Airport Conference Center, 2101 Dixie Clipper Rd, Jacksonville, FL 32218 Tel (904) 741-1997. The hotel rate is $94 single/double plus 12 ½% tax per night. Complimentary Airport Shuttle is available. Your spouse or significant other is welcome to attend with appropriate registration and payment.

Special arrangements for reduced airfare and car rental have been made with the following......

American Airlines

Northwest Airlines

Southwest Airlines

USAirways

Alamo Rent A Car

1-800-433-1790

1-800-328-1111

1-800-433-5368

1-877-874-7687

1-800-327-9633

Star File 8060UP

World File #NMPUF ID

Code #W5950

Gold File #59151410

Plan Code: LT Account #210273

Sponsorships are available and extremely important to the success of this summit. Due to space constraints, only a limited number of individuals may attend the Summit. Reservations will be made on a first-come, first-serve basis. I urge your prompt attention to this offer. For additional information please call Horizons Marketing Group at (954) 792-2579, Fax (954) 792-2739 or Email: horizons@gate.net. We look forward to seeing you in Jacksonville!!!

4th ANNUAL FLORIDA MULTICULTURAL TOURISM/

HOTEL OWNERSHIP SUMMIT & TRADE SHOW

JUNE 21-25, 2000

CONFERENCE & HOTEL RESERVATION FORM

Last Name____________________ First ___________________Title ___________________________


Spouse/Guest ________________________________________________________________________


Company/Association ___________________________________________________________________________________


Address City State Zip _________________


Business Phone (____________) Fax (____________) E-Mail ________________________


Special Needs _______________________________________________________


I would like to participate in the Black Heritage Tour (Please check) ____Yes ____No


Hotel reservation will be made with your first night deposit. Confirmation will be sent by Clarion Hotel Airport Conference Center, 2101 Dixie Clipper Rd, Jacksonville, FL 32218 Tel (800) 234-2398. Final hotel payment will be your responsibility upon departure.


Airline                           Arrival Day/Time             Departure Day/Time                  Smoking [   ] Yes [  ] No

_____________ ________________ __________________ Room Type [ ] Dbl. [ ] King

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

SUMMIT FEES   EXHIBITOR FEES (Table Top)

[ ] Early Registration*            $ 295
     (Received by April 24)
[ ] Late Registration                   $ 350
[ ] On Site                                 $ 375
[ ] Non-Profit Organization        $ 225
[ ] GFL Multicultural Tourism- 
     Network Member                $ 195
[ ] Spouse/Guest                     $ 190
[ ] Hospitality Student              $   99
[ ] Hotel Deposit                     $ 105.75
      (First night $94 + 12 ½% tax)
SUB-TOTAL . . . . . . . . . . . . . . . . $

Event fees below are for persons
not registered.

[ ] Workshops Only $175
[ ] Thursday Reception $ 50
[ ] Closing Reception & Banquet $ 75
[ ] Heritage Tour $ 30
[ ] Friday & Saturday Breakfast $ 40
[ ] Friday & Saturday Luncheon $ 60

TOTAL FEES PAID . . . . . $________

*Registration fee includes all
scheduled events and meals.

[ ] Corp/Federal/State/City       $500
[ ] Tourism Agency                   $400
[ ] Non-Profit Organization        $299
[ ] GFL Multicultural Tourism-
     Network Member                 $199
Exhibitor package includes:
6 foot draped table, 2 chairs, signage,
Official Program listing.

Space will be assigned on a first-come,
first-serve basis. Any additional request for
other items must be submitted in writing and
may be subject to an additional charge.

PROGRAM ADVERTISING RATES

Full Page B/W 7 ½" x 10" $ 400.
½ Page B/W 7 ½" x 5" $ 300.
1/4 Page B/W 3 3/4" x 5" $ 200.

Specifications: B/W ads 90-120 line screen
All ads must be camera ready

Deadline: May 22, 2000
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