Company Press Release: Choice Hotels, Inc.
June 19, 2000
SILVER SPRING, MD -- Choice Hotels International (NYSE: CHH) Friday announced the appointment of Thomas F. Hall
to the newly created position of vice president, emerging brands.
In his new role, Hall will be the senior executive in charge of Choice's Sleep Inn and MainStay Suites brands.
Additionally, he will be integrally involved in brand strategy and positioning for all Choice brands and in ongoing
exploration of brand expansions and additions.
Hall joins Choice from LaQuinta Inns, Inc., where he served as senior vice president, operations. Previously, Hall
had held senior operations positions at Harrah's Entertainment, Inc. and the Promus Companies (Embassy Suites and
Hampton Inn divisions) and held a number of operations and franchising positions during a fourteen year tenure
at Holiday Inns, Inc.
``Thom Hall brings a wealth of experience and expertise to this new position,'' said Steven Schultz, executive
vice president, franchise operations and the Choice officer to whom Hall will report. ``He knows how to spot consumer
trends and to build brands - skills that are critical to our emerging brand strategy. We are delighted to welcome
him to the Choice team.''
Choice Hotels International is the second largest hotel franchisor in the world with almost 5,000 hotels, representing
more than 400,200 rooms, open and under development in 37 countries. Its Comfort, Quality, Econo Lodge, Clarion,
Sleep, Rodeway Inn and MainStay Suites brand hotels serve guests worldwide.
SOURCE: Choice Hotels, Inc.