Cavanaughs on Fifth Avenue is now the WestCoast Grand Hotel
Company Press Release: WestCoast Hospitality Corporation
July 10, 2000
SEATTLE, WA -- WestCoast Hospitality Corporation (NYSE: WEH) continues its re-branding process for Cavanaughs Hotels
beginning with the first signage change Monday July 10th at 1415 Fifth Avenue in front of the hotel and on both
sides of the building near the 20th floor. This familiar downtown Seattle property once housed US Bank prior to
its renovation from office to hotel in 1995.
The re-branding of a chain of hotels is a large effort that involves changing names and logos on thousands of hotel
products. ``This process has required coordination amongst a large group of people and companies,'' explained David
Bell, Executive Vice President for Development, WestCoast Hospitality Corporation. ``Completion of the project
on the intended timeline and within budget is very satisfying. I believe the finished product will help our hotels
further solidify themselves in their respective markets as being high quality, upscale hotels with service and
amenities that add to the comfort of the guest.''
The remaining hotels that have the Cavanaughs logo in their signage will be converted during the first half of
July. Upon completion, the WestCoast brand will cover nine western states, providing more locations for business
and leisure travelers to stay. The WestCoast brand is well known throughout the West for their distinct high quality
properties and exemplary service.
In January 2000, Cavanaughs Hospitality Corporation completed the acquisition of WestCoast Hotels, Inc., and subsequently
renamed the corporation to assume the WestCoast name. The Company believes the combined strengths and talents of
the two companies will enable the brand to increase market share by providing its customer base with enhanced services
in the form of a frequent stay program, which will be launched in late summer, more information and functionality
through a combined website, and the opportunity to plan travel to multiple destinations.
CONTACT: Stephen Barbieri, VP, Chief Communications Officer of WestCoast Hospitality Corporation, 509-323-7211,
or InvestorRelations@WestCoastHotels.com; or Tamara
Wilson, Public Relations, 206-326-5466, or pr@tamarawilson.com, for WestCoast
Hospitality Corporation.
SOURCE: WestCoast Hospitality Corporation