Company Press Release: The Moorings
February 18, 2000
CLEARWATER, FL -- Most owners of a Moorings yacht find that buying a sleek sailing yacht is a reward in itself.
But new Moorings owners who purchase a yacht by June 30th, 2000 will receive an additional reward -- a new Mercedes-Benz
SLK convertible ... Free.
Long known for offering refined custom yacht designs to discriminating charter owners, The Moorings extends its
flair for comfortable luxury from the sea to the road. Beginning at the Strictly Sail Miami show this week, owners
who purchase either the Moorings 505, or the award-winning Moorings 4500 Catamaran will be eligible to receive
the free automobile.
``The Mercedes-Benz SLK shares many of the qualities that our clients find so appealing in our yachts -- beautiful
lines, innovative design, comfort-minded interiors, powerful performance,'' said Franck Bauguil, director of yacht
ownership for The Moorings. ``We wanted to offer an incentive that our clients would enjoy as much as they will
enjoy their new Moorings yacht.''
The Moorings Advantage
The Moorings Advantage program offers owners all the joys of sailing, while freeing them from the mundane chores
of traditional yacht ownership. The Moorings provides dockage, insurance, a rigorous maintenance schedule, and
the best marketing support in the charter industry. Owners can enjoy their yacht up to eight weeks per year in
the most desirable cruising grounds in the world, and earn income from charter when they are not aboard.
Prospective owners may see the Moorings 4500 and other Moorings yachts at Pier C South, Miamarina at Bayside, during
Strictly Sail Miami.
Limited Time Offer
The Mercedes-Benz offer is valid until June 30, 2000, and is available only in the continental United States. The
free cars will be delivered to the Mercedes-Benz dealer of the owner's choice.
The Moorings is supporting this promotion with national direct mail and print advertising campaigns.
Headquartered in Clearwater, Florida, The Moorings provides bareboat (sail-it-yourself) and crewed yacht (with
professional captain and cook) vacations at bases in the Caribbean, South Pacific, Mediterranean and North America,
and is a leader in the sailing vacations industry.
The Moorings is the largest yacht charter operation in the world, with 800 employees and more than 770 yachts in
22 locations. For more information, contact The Moorings at 1-800-368-9991 or visit The Moorings web site at www.moorings.com .
SOURCE: The Moorings