Company Press Release
LAS VEGAS, NV -- Park Place Entertainment Corp. (NYSE:PPE) yesterday announced the appointment of P.K. Fields to
director of interactive marketing and content development.
Fields oversees all Internet-related advertising, sales and marketing efforts for Park Place's corporate Web site,
and is further responsible for online reservations and creative development of the company's Bally's, Caesars,
Conrad, Flamingo, Grand and Hilton property Web sites.
Fields joins Park Place from Mirage Resorts where she served in a similar capacity. Previously, she held the positions
of director of sales and promotions at Girl Games Inc. and vice president of marketing at Billboard Entertainment.
Park Place Entertainment owns, manages or has an interest in 28 gaming properties operating under the Bally's,
Caesars, Flamingo, Grand and Hilton brand names with a total of 2 million square feet of gaming space, more than
28,000 hotel rooms and approximately 65,000 employees worldwide.
Additional information on Park Place Entertainment can be accessed through the company's 24-hour investor relations
service. Individuals may call toll-free 877/PPE-NYSE (877/773-6973) or visit www.parkplace.com
to obtain the latest company news and stock price information, or to request information by e-mail, fax or postal
mail delivery.
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Contact:
Park Place Entertainment Corp.
Geoffrey Davis, 702/699-5037