Donner Ski Ranch for sale: historic ski resort sale may mean end of an era

By ABBY HUTCHISON and DARIN OLDE, Sierra Sun
November 30, 2000
Donner Ski Ranch, one of the oldest ski areas in the Sierra Nevada, is up for sale.

Norm Sayler, general manager of the ranch since 1958, who later became the owner, put the ski area up for sale roughly three weeks ago for an asking price of $10 million.

Dwarfed by the mega-resorts that have spawned entire communities, small ski resorts like Donner Ski Ranch have struggled to compete with larger corporations that typically operate a multitude of business ventures. Larger ski resorts across the nation are consolidating, expanding and dominating the market.

Read this entire article in The Sierra Sun.