Press Release: TravelCLICK, Inc.
December 1, 2000
CHICAGO, IL -- Richard W. Gray, chairman and co-CEO of TravelCLICK, announced today that MeriStar Hotels &
Resorts has recommended TravelCLICK's Hotelligence Reports data product, and the company's roster of GDS media
products, throughout its portfolio.
The new Hotelligence Reports offer each of MeriStar's 222 properties in the United States, Canada and the Caribbean
historical electronic booking data from the Global Distribution Systems (GDS), including information on business
sources, rates and length-of-stay patterns, for both individual MeriStar properties and their local competitive
set. This comprehensive data provides MeriStar properties with an opportunity to augment their strategic planning
to increase worldwide market share and boost revenues.
TravelCLICK's electronic GDS media products, Galileo Headlines, Sabre and Abacus PromoSpots, Sabre Virtually There,
Galileo Featured Property and Amadeus Instant Marketing, are a highly targeted, cost-effective means to communicate
specific offers, packages and property news to more than 450,000 travel agents worldwide via the GDS. These promotional
messages will offer MeriStar properties the tools to raise their profile in the travel industry and to consumers,
and increase the properties' potential revenues.
``TravelCLICK's Hotelligence Reports and media products provide unprecedented access to information and travel
agents worldwide,'' said Hoyt Bacon, executive vice president of sales and marketing, MeriStar Hotels & Resorts.
``Hotelligence Reports will assist us in planning our short-term and long-term marketing goals. The extensive array
of media products will provide an extremely efficient and effective venue by which we can reach our most coveted
audiences: the travel agent and the consumer.''
``We are extremely pleased that MeriStar Hotels & Resorts has recommended TravelCLICK's customized Hotelligence
Reports and our comprehensive media products to their properties,'' said Gray. By offering information and marketing
tools specific to the properties' individual needs, TravelCLICK will arm MeriStar with unique industry data and
highly targeted electronic communication options to plan and execute their marketing strategy.``
``As a proponent of TravelCLICK's Hotelligence Reports data product and our direct-to-agent GDS media tools, MeriStar
confirms our pledge to the travel industry to provide companies with the most comprehensive data and media products
and services available,'' said Ray Cohen, president and co-CEO, TravelCLICK. ``This customized service will provide
MeriStar properties with the tools to design broad-based, property-specific marketing campaigns.''
MeriStar's endorsement is based on their successful use of Hotelligence Reports, and Sabre PromoSpots and Galileo
Headlines media products. TravelCLICK's Hotelligence Reports deliver sales and marketing information, help target
special offers through GDS, and produce performance baselines against select competitive sets. These GDS systems
reach 98 percent of the world's travel agents, who today book in excess of 44 million hotel reservations annually.
TravelCLICK's Sabre PromoSpots and Galileo Headlines media products provide targeted electronic advertising to
travel agent terminals worldwide.
TravelCLICK Inc. is the world's preeminent provider of digital media and data solutions to the travel industry.
Headquartered in the Chicago area, TravelCLICK has a rapidly growing workforce of over 300 employees spanning more
than 130 countries. The company has divisional offices in New York; Chicago; San Francisco; Geneva, Switzerland;
and Melbourne, Australia.
Established in 1996 as Global Marketing Services (GMS), the company entered into an investment partnership with
Bain Capital, Inc. in 1999 to fuel its expansion. Recently, the company changed its name to TravelCLICK to reflect
an expanded product base, including Phaser, Hotelligence Reports, ChannelTRAK, Galileo Headlines, Sabre and Abacus
PromoSpots, Sabre Virtually There, Galileo Featured Property and Amadeus Instant Marketing. The company's Web site
address is www.travelclick.net .
CONTACT:
Nancy Hill of TravelCLICK, Inc. 847-969-0822 nhill@travelclick.net.
SOURCE: TravelCLICK, Inc.