News-Journal wire services
Sunday, December 24, 2000
The 70 million or so baby boomers, by virtue of their numbers, have changed just about everything they've touched
as they have moved through and dominated the demographic pipeline.
Now the leading edge of the boomers, those in their mid-50s, are approaching retirement and facing head-on the
prospects of growing old. But in typical boomer fashion, they are changing our notions of both aging and retirement.
They're also delusional and marketers and advertisers had better go along with it.
Read this entire article in The Daytona Beach
News-Journal.