Press Release: Silicon Gaming, Inc.
November 9, 2000
PALO ALTO, CA -- Silicon Gaming, Inc. (OTC Bulletin Board: SGIC) yesterday announced that Harrah's Entertainment,
Inc. (NYSE: HET) and Silicon have agreed to develop a family of The Price Is Right gaming machines, based on Pearson
Television's globally popular game show. Under the arrangement, Harrah's properties will be first to feature The
Price Is Right slot machines.
``We are very excited to join Silicon Gaming in bringing The Price Is Right to the gaming marketplace,'' said Bruce
Rowe, Harrah's VP of Brand Strategy. ``The Price Is Right format includes more than 75 games, presenting us with
a great opportunity to extend the brand for a long time and build customer loyalty to these games.''
According to Rowe, Harrah's acquired first rights to The Price Is Right because it compliments Harrah's strategy
of cultivating its player base by building brand loyalty around the company's properties and product offerings.
``The Price Is Right brand has tremendous strength,'' Rowe said. ``With more than five thousand episodes spanning
nearly three decades, the show is a demographic direct match with our player base. Not only will we be able to
have the games first, but we will have access to unique marketing programs and promotions that we believe our players
will love,'' continued Rowe.
Harrah's provided a natural fit to Silicon Gaming's casino-partnership philosophy. Harrah's presence in 17 markets,
its 21 casinos and its database of 19 million players make the company an ideal partner for Silicon to help establish
The Price Is Right gaming franchise.
``By involving Harrah's early in the development process, we will be able to use input from customers and slot
experts from across the country to refine the product's design. We are then able to deploy the product with the
full support of Harrah's distribution and marketing sponsorship in each of the major markets,'' noted Katie Bolich,
Silicon Gaming's Director of Product Marketing.
Commenting on the Silicon-Harrah's agreement, Simon Spalding, EVP Worldwide Licensing at Pearson Television, said,
``Under this arrangement we will benefit from the design talent and expertise of Silicon combined with the broad
market presence and marketing muscle of Harrah's. A solid foundation has been cast for a promising gaming franchise,
which supports our objective to bring consumers high quality game playing opportunities across a broad range of
platforms and media.''
Silicon Gaming, Inc. designs and manufactures a full line of innovative wagering products, including the Family
Feud Wagering Attraction, and an extensive library of game applications including Phantom Belle, Banana-Rama, Eureka,
Cash Cruise, TopHat 21 and Hot Reels. Headquartered in Palo Alto, California, the Company is traded on the OTC
Electronic Bulletin Board as SGIC.OB.
Founded more than 60 years ago, Harrah's Entertainment, Inc. is the most recognized and respected name in the casino
entertainment industry, operating 21 casinos in 17 markets in the United States under the Harrah's, Rio, Showboat
and Players brand names. With a combined database of more than 19 million players, Harrah's is focused on building
loyalty and value with its targeted customers through a unique combination of great service, excellent products,
unsurpassed distribution, operational excellence and technology leadership.
Pearson Television Worldwide Licensing, part of Pearson Television's Enterprises Division, is responsible for all
licensing and promotional partnerships across the company's extensive portfolio of popular, internationally recognized
entertainment brands including The Price Is Right, Family Feud, Baywatch and many others.
The Price Is Right is a trademark of Pearson Television Operations BV. Licensed by Pearson Television Worldwide
Licensing.
Forward-Looking Statements
This press release may contain certain forward-looking statements that involve risks and uncertainties. The Company's
actual results may differ materially from the results discussed in the forward-looking statements. Factors that
might cause such a difference include, but are not limited to, the Company's, capital requirements, expectation
of losses, dependence on a single product, risk of technical errors in the Company's product, uncertain market
acceptance of the Company's product, regulatory approval of the Company's products, the Company's management of
its growth, intense competition, rapidly changing technology, dependence on key personnel and those other risks
identified in the Company's Form 10-K and 10-K/A for the year ended December 31, 1999 and Form 10-Q for the quarter
ended March 31, 2000, and June 30, 2000.
For more information on Silicon Gaming, visit the company's website at http://www.silicongaming.com
.
This press release also contains forward-looking statements about Harrah's Entertainment, Inc. intended to qualify
for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking
statements generally can be identified by phrases such as Harrah's ``believes,'' ``expects,'' ``anticipates,''
``forecasts,'' ``estimates,'' or other words or phrases of similar import. Similarly, such statements herein that
describe Harrah's business strategy, outlook, objectives, plans, intentions or goals are also forward-looking statements.
All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results
to differ materially from those in forward-looking statements. Such risks and uncertainties includes, but are not
limited to, economic, bank, equity and debt-market conditions, changes in laws or regulations, third-party relations
and approvals, decisions of courts, regulators and governmental bodies, factors affecting leverage, including interest
rates, abnormal gaming holds and effects of compensation. For more information on Harrah's Entertainment, Inc.,
visit the company's website at http://www.harrahs.com .
SOURCE: Silicon Gaming, Inc.