Press Release
October 4, 2000
ARLINGTON, VA -- Cyveillance(R), the "Extra-Site" e-Business Intelligence pioneer, today announced that
it will work with Hyatt Hotels Corporation to ensure that Hyatt's online image is consistent with its offline business
activities.
Cyveillance will help Hyatt identify and mitigate areas of customer and revenue loss by mining and analyzing the
Internet activity of Hyatt's travel partners, and by assessing Web sites that claim "Hyatt-like" service
in an effort to divert traffic.
"Sites on the Internet are using a variety of tactics--from cybersquatting to meta tags and unlicensed use
of company logos--to profit from an established company's image," said Rich Moore, vice president of marketing
and sales, Cyveillance. "As the Internet grows, these and other types of activities can significantly impact
companies' revenue. Our `Extra-Site' e-Business Intelligence services will give Hyatt the in-depth feedback and
analysis they need to efficiently identify sites that are diverting traffic and affecting their bottom line."
Cyveillance helps companies capitalize on the entire Internet to drive revenue, increase market share and improve
brand and consumer loyalty by looking beyond the activity on a company's own Web site to the billions of Internet
pages that may be affecting their businesses every day.
"Our competitors are frequently attracting customers with online bargains that falsely lead customers to believe
they will be getting the same, luxurious hotel accommodations that Hyatt provides," said Joan Lowell, vice
president of e-distribution and marketing for Hyatt Hotels Corporation. "By identifying Internet sites that
are diverting customers from our corporate Web site, Cyveillance will help us understand how to minimize the potential
revenue leakage that could affect our business and market share."
About Cyveillance, Inc.
Cyveillance, Inc. (www.cyveillance.com), an Arlington, Va.-based company,
helps Global 2000 corporations identify key Internet opportunities and risks. Cyveillance provides clients with
competitive and marketing intelligence, as well as brand, partner and supplier management insights. Cyveillance
is the pioneer of a new category called "Extra-Site" e-Business Intelligence.
"Extra-Site" is a term used by the company to describe its ability to mine and analyze the Internet's
billions of pages, versus other companies that track Web traffic and user data from within a specific corporate
Web site.
Unique to Cyveillance are its e-Business Strategy Center and its proprietary NetSapien(TM) Technology, an industrial-strength
software that acts like a human but moves at the speed of the Net to extract "Extra-Site" e-Business
Intelligence from the Internet. Cyveillance's international headquarters are in London.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation has 195 Hyatt hotels and resorts around the world. Hyatt operates 118 hotels in the United
States, Canada and the Caribbean under various Hyatt brands and develops and operates vacation ownership resorts
under the Hyatt Vacation Ownership Club brand.
Other Hyatt businesses include senior living communities and services. Hyatt International, through its subsidiaries,
operates 77 hotels and resorts in 34 countries. In the U.S., reservations for individuals and groups can be made
by calling 800-233-1234 or by logging on to www.hyatt.com. Outside the U.S., contact the local Hyatt sales office/representative
or hyatt.com.
NetSapien is a registered trademark of Cyveillance, Inc.
All other products or company names herein may be trademarks of their respective owners.
CONTACT:
Cyveillance, Inc. Julie Kennon, 703/351-2424 jkennon@cyveillance.com or Jordan Peavey, 202/295-3430 jpeavey@blancandotus.com