Company Press Release: Riviera Holdings Corporation
June 21, 2000
BLACK HAWK, CO -- Riviera Holdings Corporation (Amex: RIV) yesterday announced that its casino in Black Hawk, Colorado
will launch aggressive marketing efforts which have been successful in Black Hawk, Las Vegas and other regions.
These marketing efforts are necessary to reestablish the casino as a leader in the region, as current revenues
per slot machine are below expectations at the casino. The Riviera Black Hawk Casino opened on February 4, 2000.
According to Bill Westerman, Riviera's Chairman and Chief Executive Officer, ``While our opening of the Riviera
Black Hawk Casino was the primary driving force behind our record first quarter results, the Colorado casino is
experiencing lower than anticipated revenues in the second quarter. We have begun implementation of an aggressive
marketing plan including:
We are hopeful that our promotions will allow slot machine win per unit per day to exceed the market average,``
he concluded.
Safe Harbor Statement:
The forward-looking statements included in this news release, which reflect management's best judgment based on
factors currently known, involve risks and uncertainties including expansion timetables, hotel and casino market
conditions and other risks detailed from time to time in the Company's SEC reports, including the Report on Form
10-K for December 31, 1999. Actual results may differ.
About Riviera Holdings:
Riviera Holdings Corporation owns and operates the Riviera Hotel and Casino on the Las Vegas Strip and the Riviera
Black Hawk Casino in Black Hawk, Colorado. Riviera is traded on the American Stock Exchange under the symbol RIV.
SOURCE: Riviera Holdings Corporation