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Press Release: Star Resort Group
October 30, 2006
SCOTTSDALE, AZ -- Star Resort Group CEO Carl Berry says Star Resort Group has established some strong parameters
for "vertical" fractional market success. Star Resort Group acquires, develops, and markets projects
for its own account as well as providing sales and marketing, development and management expertise to other hospitality
operators, landowners and builders.
"Our ten-plus list is based on strong opinions of Dave and Emille Ellingson owners of the Meriwether Ranch,
in Southwest Montana which offers a fractional program dedicated to luxury fly fishing on the Big Hole River,"
says Berry.
Berry says the rules for "vertical" fractional market success are:
1. It is located in a superb area for the primary activity.
2. The "vertical" fractional should be in the best location within that
general area.
3. The project has a credible developer.
4. Goods and services are reasonably available.
5. The area teems with expensive luxurious properties and the quality of
the fractional property matches or exceeds those around it.
6. The season for the primary activity is not limited.
7. The fractional product should be the first in the market or close to
it.
8. Marketing is of prime importance. Those who already have an affinity
with the area are the best customers.
9. Proximity to a commercial airport or a decent jet approved private
strip must be available.
10. The property has a rich history to tell or a story to relate.
11. Finally -- the project must create a plausible use plan that matches
the owners' utilization of the Club component of the property.
Berry says "If you are thinking of getting involved in this exciting segment of real estate, do your research
and ask yourself if your property will pass the 11 point test!" For more information visit www.carlgberry.com
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Source: Star Resort Group