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Ron Zimmer Named CFO of Simplicity International

Real Estate and Vacation Industry Veteran Joins Expanding Company

Press Release: Simplicity International, LLC
October 26, 2006
KIMBERTON, PA -- John M. Schopfer Chairman and Chief Executive of Simplicity, LLC has announced that Ron T. Zimmer has accepted the role of Chief Financial Officer. Recently retired from the position of CFO of Club Intrawest, Zimmer joins Simplicity's senior management team offering 34 years experience in commercial, industrial and residential real estate with the last 13 years devoted to the vacation ownership segment.

Simplicity is a real estate development company pursuing resort, vacation, second-home and leisure lifestyle products for high-end consumers. Other subsidiaries of Simplicity International, LLC include Simplicity Holdings, LLC and Simplicity International West Indies, LLC.

"Ron's experience in the oversight of financial, technology, administrative and regulatory activities is a welcome addition to our top level leadership," said John Schopfer. "He also brings Simplicity more depth in the areas of operational management and program development. We are pleased that has decided to forego his retirement and move forward with our company."

Ron Zimmer was instrumental in the start up of three vacation ownership companies including Club Intrawest. His background also includes Fortune 500 real estate corporations such as Brookfield Developments, BCE Developments, Daon Development Corporation and Trizec Corporation.

Simplicity International's initial product offerings are currently being developed for its EnclavesTM and Private Portfolio ClubTM brands.

Simplicity's Enclaves offer private and intimate developments of whole-owned homes in distinctive architectural style and casual elegance. Enclaves combine private ownership with an overlay of high quality amenities and custom services. Simplicity International West Indies has just launched the development of the first Simplicity Enclave project, Tamarind Cove, a singular luxury residential enclave on the beach in Nevis.

According to Jude Carrillo, President of Simplicity, "the ten lots make up the island's only waterfront opportunity to enjoy the privacy of a spacious single family home with the amenities of an elite resort, grounded in worry-free ownership. We call it 'The Simple Life of Leisure.'"

Simplicity's Private Portfolio Clubs are one-of-a-kind collections of properties where primary usage is shared by a small, private group of families, dramatically increasing availability and exclusivity. Each Portfolio is tailored to the area in which its members live and focuses on drive-to or easy-to-fly-to destinations. The Private Portfolio Clubs will consist of non-equity and equity based membership clubs secured with trust structures.

Also on the list of Simplicity new brands to be rolled out are MystiqueTM Hotels and Resorts and AuraTM Spas.

For more information about Simplicity and its first Enclave, Tamarind Cove, visit www.simplicityintl.com call 1-800-975-5177.

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Contact:
Georgi Bohrod (619)696-8018
John Schopfer (610) 608-3790