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Press Release: Starwood Vacation Ownership
December 1, 2006
MYRTLE BEACH, SC -- Visitors and residents of Myrtle Beach, S.C. voted Sheraton Broadway Plantation Resort “Best
of the Beach” 2006 in the annual competition sponsored by The Sun News. The resort tied for first place in the
timeshare resort category in the annual competition in which readers of The Sun News vote online for their favorite
local attractions, entertainment venues, and hospitality establishments.
“Sheraton Broadway Plantation is one of the top resorts of Starwood Vacation Ownership. It is prominently located
in one of the East Coast’s most popular destinations and a recipient of many hospitality awards. We are honored
that vacationers and members of the community have recognized the Sheraton Broadway Plantation as the best the
industry has to offer,” said Resort General Manager Mike Elliott.
The Sheraton Broadway Plantation is located in the heart of Myrtle Beach at 3301 Robert M. Grissom Parkway, directly
across from the famed Broadway at the Beach. The resort includes beautiful pools, including a 250-foot lazy river
pool, tennis courts, miniature golf, volleyball, and a fitness center. The resort, just minutes from world-class
golf and gorgeous beaches, is currently undergoing a major expansion project to accommodate the high demand.
Starwood Vacation Ownership continues its robust growth under its Sheraton, Westin, and St. Regis brands, with
aggressive expansion plans in new and existing domestic and international markets. The expansion of Sheraton Broadway
Plantation is part of the continued expansion plans of SVO, including new construction on more than a dozen properties
throughout the continental U.S., Hawaii, Mexico, and the Caribbean. The plan will add more than 1,600 new villas
to the Company’s portfolio of properties currently operating under the Sheraton, Westin and St. Regis brands.
The Company will have more than 6,000 villas in total upon final completion of the announced resorts.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with
approximately 850 properties in more than 95 countries and 145,000 employees at its owned and managed properties.
Starwood® Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following
internationally renowned brands: St. Regis®, The Luxury Collection®, Sheraton®, Westin®, Four Points®
by Sheraton, W®, Le Méridien® and the recently announced aloftSM. Starwood Hotels also owns Starwood
Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership
resorts. For more information, please visit www.starwoodhotels.com.
(Note: This press release contains forward-looking statements within the meaning of federal securities regulations.
Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties
and other factors that may cause actual results or events to differ materially from those anticipated at the time
the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with
the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking
statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained
or that results and events will not materially differ. We undertake no obligation to publicly update or revise
any forward-looking statement, whether as a result of new information, future events or otherwise.)
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Contact: Ellen Yui, Yui+Co. 301.270.8571, ellenyui@yuico.com ElizabethKelley Grace, Yui+Co. 561.989.9855, lizkgrace@aol.com David N. Matheson Starwood Vacation Ownership 407.903.4295 david.matheson@starwoodvo.com
Source: Starwood Vacation Ownership