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Press Release: Banyan Tree Private Collection
November 17, 2006
SINGAPORE -- Banyan Tree Private Collection announces the launch of the first asset-backed destination club in
Asia offering perpetual and transferable membership.
Targeting discerning individuals, membership is attractively priced at a one-time joining fee of US$120,000 with
annual dues of US$3,000. The annual cost, over a conservative period of 50 years, is just a fraction of a seven-day
stay in any Banyan Tree Resort. The club boasts one of the most attractive annual fees in the destination club
industry and offers distinctive brand experiences at exotic destinations in Asia, Europe and the U.S. The club
has acquired villas in Tuscany, Italy and Provence, France and a serviced residence in London, United Kingdom as
part of its portfolio expansion.
Members are able to enjoy the indulgence of a second home without the expense of owning a property. Banyan Tree
Private Collection members enjoy true asset-protection as the club’s properties around the globe are safeguarded
by an independent company, with shares held by trustee shareholders.
Banyan Tree Private Collection’s portfolio is rapidly expanding. They will soon have a portfolio of more than 20
destinations, including 14 destinations currently under development in Barbados; Bali, Indonesia; Marrakech, Morocco;
Punta Diamante and Mayakoba, Mexico; Kerala, India and Pilos, Greece.
Presently, Banyan Tree Private Collection comprises a selection of premium two-bedroom villas in Banyan Tree resorts
located in Phuket, Thailand; Seychelles; Bintan, Indonesia; Maldives; Shangri-La and Lijiang in China. The club
intends to acquire more villas in Europe, the U.S., Australia, Asia and serviced residences in gateway cities.
Banyan Tree Private Collection’s unique value lies in its complementary product offerings, ranging from resorts,
spas, serviced residences and galleries to golf courses that allow the club to deliver multi-faceted, destination-specific
experience and hospitality services. For those who desire tailor-made holidays, the club offers an à la
carte menu of destination-specific experiences that can be prepaid. Exclusive travel experiences range from gourmet
dinner on the rocks and spiritual temple treks, to diving with marine researchers.
Banyan Tree Private Collection members receive perpetuity of special privileges at Banyan Tree’s award-winning
villas and spas, complete with impeccable service standards, amenities and facilities. Club members are entitled
to seven days equivalent of villa use annually* and hassle-free travel with dedicated membership services and resort
hosts, providing holiday planning services.
More information on Banyan Tree Private Collection may be found online at www.btprivatecollection.com. Membership inquiries may be directed to sales@btprivatecollection.com.
About Banyan Tree Private Collection
Banyan Tree Private Collection is the first asset-backed destination club in Asia to offer perpetual and transferable
membership. Managed by Banyan Tree group, Banyan Tree Private Collection will have a portfolio of over 20 destinations
including properties in 14 destinations currently under development. Currently, the villas are located in Phuket,
Thailand; Seychelles; Bintan, Indonesia; Maldives; Lijiang and Shangri-La in China. Over the next few years, Banyan
Tree Private Collection is expected to add villas in Barbados; Bali, Indonesia; Maldives, Marrakech, Morocco; Punta
Diamante and Mayakoba, Mexico; Kerala, India and Pilos, Greece.
Source: Banyan Tree Private Collection