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Press Release: Interval International
March 29, 2006
MIAMI, FL -- Fully 14 percent of active leisure travelers in America are now interested in purchasing timeshare
according to the Yesawich, Pepperdine, Brown & Russell/Yankelovich Partners 2006 National Leisure Travel MONITOR™.
This represents a four-point increase over the percentage recorded in 2005, and translates into a potential market
of 9.2 million households on a national basis.
"The measurable rise in purchase interest appears to be attributable to three principal factors," said
Peter C. Yesawich, chairman and chief executive officer of Yesawich, Pepperdine, Brown & Russell. "First,
the sustained recovery of the leisure travel industry; second, the remarkable increase in consumers' familiarity
with the concepts of both timesharing and vacation ownership; and third, the expanding appeal of the core timesharing
product across consumers of all income, socio-economic, and ethnic categories."
The National Leisure Travel Monitor™ is co-authored by Yesawich, Pepperdine, Brown & Russell and Yankelovich
Partners, and is exclusively sponsored within the vacation ownership sector by Interval International. Widely-regarded
as one of the most accurate barometers of the future travel intentions of Americans, the results are calculated
from a nationally-representative sample of 1,650 active adult leisure travelers. The survey is now in its 15th
year.
Other highlights include:
"The high level of purchase interest cited in this study validates the growth opportunities for the resort
timesharing industry," said Craig M. Nash, chairman and chief executive officer of Interval International.
"More than one in four leisure travelers want to learn more about vacation ownership and nearly 50 percent
of those are interested in purchasing. This is extremely exciting news for resort developers and marketers, because
there are resort products that meet the needs of most consumers."
About Yesawich, Pepperdine, Brown & Russell
Yesawich, Pepperdine, Brown & Russell is America's leading marketing, advertising and public relations agency
serving travel, leisure and lifestyle clients. Headquartered in Orlando, Florida, the agency serves a roster of
over 50 clients through seven offices across the United States and Europe.
About Interval International
Interval International, a leading vacation ownership exchange company, is celebrating 30 years of quality and innovation.
Interval has a global network of more than 2,000 affiliated resorts in over 75 countries, and serves its developer
clients and nearly 1.8 million member families through 28 offices in 19 countries. The company provides a variety
of services and year-round travel-related benefits to enhance members' vacation experiences. Headquartered in Miami,
Florida, Interval International is part of IAC/InterActiveCorp, which operates leading and diversified businesses
in sectors being transformed by the Internet, online and offline. Other IAC companies include Ask.com, Citysearch,
Entertainment Publications, HSN, LendingTree, and Ticketmaster.
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CONTACT: Chris Boesch 305.666.1861, ext. 7267 chris.boesch@intervalintl.com