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LUSSO Gains a Competitive Edge Through the Simplicis Marketing Dashboard

Press Release: Valtira
June 21, 2006
MINNEAPOLIS, MN -- The LUSSO Collection(TM) (http://www.lussocollection.com)--a brand new destination club with the lowest member to property ratio in the industry--emerged from stealth mode last week and launched a comprehensive marketing blitz managed through the Simplicis(TM) Marketing Dashboard(TM). LUSSO is leveraging most elements of the Marketing Dashboard, including Simplicis CMS(TM), Simplicis Campaigns(TM), Simplicis Prospects(TM), Simplicis Blogs(TM), Simplicis Ads(TM), and Simplicis Identity(TM).

Valtira has developed and integrated a custom reservation management system into this infrastructure to provide the LUSSO Collection with a member support infrastructure that the Helium Report calls "a feature that we usually only see offered by clubs that have reached scale." As a result, LUSSO builds a knowledge of each member--starting from first contact--that will enable LUSSO to provide those members with the individualized experiences that they expect from a high-end destination club.

LUSSO CEO Steve Greer said of Simplicis, "The Simplicis Marketing Dashboard gives us full control over the messages we are sending to our membership and prospects, and it allows us to immediately see the results."

"LUSSO is the prototype of the marketing-savvy organization that can gain a competitive advantage from the Simplicis Marketing Dashboard," noted Valtira President George Reese. "They are using the system to deliver a consistent message across print, the web, and other media. On top of all that, they know in real-time exactly how those messages are working."

Valtira's (http://www.valtira.com) Simplicis(TM) Marketing Dashboard(TM) enables marketing departments to craft a consistent message across multiple channels and measure the results. The Simplicis Marketing Dashboard includes:

• Simplicis CMS(TM) - content management for the marketing function
• Simplicis Campaigns(TM) - real-time campaign management
• Simplicis Prospects(TM) - integrate lead management with marketing campaigns
• Simplicis Blogs(TM) - blogs and discussion forums
• Simplicis Ads(TM) - ads, cross-sells, and up-sells
• Simplicis Surveys(TM) - online surveys and polls
• Simplicis Identity(TM) - identity management

Valtira clients span all industries and sizes, including national names like JWT, CBS Radio, the United States Marine Corps, and M7 Aerospace as well as local names like Andcor, Clinic Sofia, the US Pond Hockey Championships, and eCam Technologies.

Valtira is a member of The Cadria Group (http://www.cadriagroup.com), provider of complete interactive business solutions from e-Business strategy, online brand management, and direct marketing to creative services and web systems development.

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Contact:
Valtira, Minneapolis
Media Contact:
Tom Ellingson, 612-339-3167
Fax: 612-338-5041
tom.ellingson@valtira.com

Source: Valtira