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Press Release: Bluegreen Corporation
June 6, 2006
BOCA RATON, FL -- Bluegreen Corporation (NYSE:BXG), a leading provider of Colorful Places to Live and Play(R),
announced June 6 that it has agreed to sponsor FitzBradshaw Racing for a series of NASCAR(R) Busch(R) Series races
and will join forces with Supercuts(R), Inc., a longstanding team sponsor of FitzBradshaw Racing throughout the
2006 NASCAR(R) Busch(R) Series race season.
As part of its sponsorship of FitzBradshaw Racing, the Bluegreen(R) and TakeMeOnVacation(R) logos will be displayed
on the drivers uniforms as well as the No. 12 and No. 14 Dodge(R) race cars driven by Rookie-of-the-Year candidates
Joel Kauffman and Tracy Hines. Bluegreen will also participate in various other advertising and promotional opportunities
in connection with its sponsorship.
Bluegreen's sponsorship will work in conjunction with Supercuts' Beach Bash Sweepstakes promotion that will send
race fans to great destinations during the 2006 race season. Each month, four lucky winners and their guests will
win an all-inclusive trip to the Supercuts Beach Bash for a total of twenty four winners. Beach Bash takes place
in Nassau, Bahamas in December 2006. In this promotion, Supercuts(R) will distribute Bash Code cards in each of
their 2,100 North American salons. Each card has a unique number that customers will use to register for the sweepstakes
at the Supercuts.com website for a chance to win trips to the Supercuts(R) Beach Bash, stays at Bluegreen resorts,
as well as other great prizes that will be announced throughout the promotion. Monthly winners will experience
an exclusive opportunity to visit with drivers, crew chiefs and other racing personalities while enjoying beach
and pool parties, beach Olympics, water sports and autograph sessions. The Supercuts(R) Beach Bash promotion will
culminate in an all-inclusive vacation for race fans in the Bahamas in December 2006. Participants in the promotion
will also have the opportunity to register for a TakeMeOnVacation(R) getaway in Orlando or Las Vegas.
"We are excited to find a world-class racing partner in FitzBradshaw who has so much to offer Bluegreen on
and off the race track," said George F. Donovan, President and Chief Executive Officer of Bluegreen Corporation.
"Our products are a natural fit with NASCAR(R) fans, and we are very excited about being involved in this
season long Beach Bash promotion so we may introduce our TakeMeOnVacation(R) getaways to the NASCAR(R) community
and to Supercuts(R) customers throughout the United States."
NASCAR(R) veteran Armando Fitz and Pro Football Hall of Fame member and FOX(R) broadcaster Terry Bradshaw of FitzBradshaw
Racing, along with executives of both Supercuts(R) and Bluegreen Resorts, recently gathered at the Las Vegas Motor
Speedway to unveil the Supercuts Beach Bash promotion and the car that will be driven in the NASCAR(R) Busch(R)
series races in 2006.
"This is a great opportunity for two of our sponsors to create an innovative marketing program that will benefit
both parties," said Fitz.
ABOUT BLUEGREEN AND TAKEMEONVACATION
Bluegreen Corporation (NYSE:BXG) is a leading provider of Colorful Places to Live and Play(R) through two principal
operating divisions. With over 150,000 owners, Bluegreen Resorts markets a flexible, real estate-based vacation
ownership plan that provides access to over 40 resorts and an exchange network of over 3,700 resorts and other
vacation experiences such as cruises and hotel stays. Bluegreen Communities(R) has sold over 51,000 planned residential
and golf community homesites in 32 states since 1985. TakeMeOnVacation(R) products are discounted vacations and
incentive travel packages marketed and sold by Great Vacations Destinations, Inc., a Bluegreen subsidiary. Founded
in 1966, Bluegreen is headquartered in Boca Raton, Fla., and employs over 5,000 associates. In 2005, Bluegreen
ranked No. 57 on Forbes' list of The 200 Best Small Companies and No. 48 on FORTUNE's list of America's 100 Fastest
Growing Companies. Visit www.bluegreencorp.com for more information. More information about Bluegreen is available
at www.bluegreencorp.com.
ABOUT FITZBRADSHAW RACING
FitzBradshaw Racing is owned by NASCAR(R) veterans Armando and Mimi Fitz and Pro Football Hall of Fame member and
FOX(R) broadcaster Terry Bradshaw. The team fields two Dodge Chargers in the NASCAR(R) Busch(R) Series: the No.
12, sponsored by Supercuts(R) and the No. 14, sponsored by Goulds Pumps(R), Ferris Industries and Cottman Transmissions.
Earlier this season, NASCAR(R) applauded FitzBradshaw Racing for being certified by the Carolinas Minority Supplier
Development Council as a minority-owned business. FitzBradshaw Racing is the only NASCAR(R) Busch(R) Series team
that offers its sponsors exposure in NASCAR(R), the NFL(R) and on television. FitzBradshaw is one of two teams
featured on the SPEED Channel reality show NBS 24/7. The show airs Monday nights at 7:30 p.m ET and 10:30 p.m.
ET and re-airs several times weekly. More information regarding FitzBradshaw Racing can be obtained by visiting
www.FitzBradshawRacing.com
ABOUT SUPERCUTS
Supercuts(R), geared for customers who want a current look at an affordable price in a convenient location, pioneered
the concept of the affordable haircut over 29 years ago. Today, Supercuts salons perform 3 million haircuts every
month in 325 cities across the U.S. With more than 2,000 locations, Supercuts(R) is ranked No. 1 in the hair care
category by Entrepreneur magazine's Franchisee 500(R). For more information on Supercuts(R), visit www.Supercuts.com.
Statements in this release may constitute forward looking statements and are made pursuant to the Safe Harbor Provision
of the Private Securities and Litigation Reform Act of 1995. Forward looking statements are based largely on expectations
and are subject to a number of risks and uncertainties including but not limited to the risks that promotional
opportunities will not be made available to Bluegreen, that sales and marketing strategies will not be as successful
as anticipated, and the risk factors and other issues detailed in the Company's SEC filings, including its most
recent Annual Report on Form 10-K filed on March 16, 2006, and the Quarterly Report on Form 10-Q filed May 10,
2006.
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Contacts Investors: Bluegreen Corporation Tony Puleo, 561-912-8270 Chief Financial Officer tony.puleo@bluegreencorp.com or The Equity Group Inc. Devin Sullivan, 212-836-9608 dsullivan@equityny.com or Media: Bluegreen Corporation Lisa Thornhill, 561-912-8251 Director, Corporate Communications lisa.thornhill@bluegreencorp.com or FitzBradshaw Racing Jennifer Calinoff, 704-799-3500 Ext. 231 jennifercalinoff@earthlink.net or Supercuts Michael Weber, 813-909-2121x208 or 813-477-3648 SportsONE mweber@sportsone1.com