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Press Release: St. Regis Hotels & Resorts
February 23, 2005
WHITE PLAINS, NY -- Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) and Deer Crest Associates I, LC announced
yesterday plans for the first branded luxury resort in the state of Utah, located in the exclusive Deer Valley
Resort. Owned by Deer Crest Associates and managed by Starwood's ultra-luxe St. Regis brand, the resort is expected
to open in Fall, 2007. Located in the elite enclave of Deer Crest, a private, gated community of estate and mountain
homes, The St. Regis Resort & Residences, Deer Crest will feature 26 private residences and 67 condominium
hotel suites, with a total of 200 rooms available for nightly rental.
Known for its signature butler service, exquisite design, and indulgent spas, St. Regis is among the world's most
revered luxury hotel brands with 10 award-winning properties around the globe. The St. Regis Resort, Deer Crest
will be situated on two pieces of land connected by a dual-car funicular rail tram with luxuriously appointed cabs.
The lower terminus of the funicular will be built adjacent to Deer Valley's Snow Park Lodge at the base of the
ski resort. The main portion of the hotel and residences will be directly uphill from that site, nestled into the
saddle of Roosevelt Gap.
The slope-side St. Regis Resort & Residences, Deer Crest will offer some of the most opulent amenities of any
mountain resort in the world including a 24,000 square foot spa with a salon and fitness facilities, a large, luxe
ski lounge with ski valet service, a ski "beach", and two resort-style pools designed to capture sun
rays during all daylight hours. The resort will also feature a gourmet restaurant, a martini bar and an apres ski
lounge.
The upper portion of the hotel will house guest rooms, the private residences and condominium suites, the destination
resort spa, restaurant and lounge areas, and outdoor amenities with generous landscaping that blends seamlessly
into the beautiful surroundings. A lower lodge built around the base of the funicular adjacent to Snow Park Lodge
will include additional welcome facilities and will provide quick access to the base area ski lifts. The lower
lodge is also slated for additional hotel rooms which will be phased in at a later date.
"As we continue to strategically grow the St. Regis brand, we seek only the world's most desirable destinations,
and we consider Deer Valley one of the finest mountain resorts in the world," said Stephen Alden, Senior Vice
President of St. Regis Hotels & Resorts. "We are honored to fly our flag on what will be one of the most
extraordinary ski properties in North America and beyond."
Stan Castleton, CEO of DDRM Great Place, the developer of the St. Regis Resort, Deer Crest, explained, "The
readers of Ski Magazine have rated Deer Valley the best ski resort in North America for service, food and grooming
for years, as well as giving it the mantle of the best overall ski resort in 2002. Fittingly, that occurred in
the year Deer Valley hosted the Olympics. Similarly, in 2004 Travel + Leisure rated all of the St. Regis hotels
in North America among their Top 100. We are honored to be able to unite these two impeccable brands."
The St. Regis Resort & Residences, Deer Crest will be the brand's second ski resort, and will follow in the
fresh tracks laid by the esteemed and award winning St. Regis Resort, Aspen, which is consistently ranked as one
of the best ski resorts in the world by readers of Conde Nast Traveler and Travel + Leisure magazines. St. Regis
is also making a significant move into the residential real estate market with exclusive Residences in New York,
San Francisco, Aspen, Fort Lauderdale, Anguilla and Singapore, which are all currently under development.
Deer Crest is an exclusive, gated Deer Valley community located on over 600 acres of Little Bald Mountain between
the waters of the Jordanelle to the east and the base of Deer Valley Resort. In addition to the sixty percent of
Deer Crest which is set aside as open space, Deer Crest has 126 residential lots, a grouping of high-end townhomes,
and now the newest member of the St. Regis Hotels & Resorts. Deer Crest is 40 minutes by I-80 and U.S. 40 from
Salt Lake City International Airport and less than two miles from historic Main Street in Park City, Utah.
St. Regis Hotels & Resorts includes the world's most celebrated and honored hotels and resorts. As the landmark
St. Regis Hotel, New York celebrates its 100th anniversary, the company will unveil highly anticipated St. Regis
properties in San Francisco (July 2005), Fort Lauderdale (December 2005), Anguilla (2007) and Singapore (2007)
that will further extend the brand's legacy as the preeminent hotel group. A common thread unites St. Regis: an
unrelenting pursuit of excellence in flawless, anticipatory service and amenities, enviable locations, luxuriously
localized design, and a subtle integration of advanced technology.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with
more than 750 properties in more than 80 countries and 110,000 employees at its owned and managed properties. With
internationally renowned brands, Starwood is a fully integrated owner, operator and franchisor of hotels and resorts
including: St. Regis, The Luxury Collection, Sheraton, Westin, Four Points by Sheraton, and the W brand. For more
information, please visit www.starwoodhotels.com.
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Contact:
Blakeslee Group
Tracy Harden, 435-647-0910
tracy.harden@blakesleeadv.com
or
St. Regis Hotels & Resorts
Meg Byrne, 212-339-6734
megan.byrne@stregis.com
Source: St. Regis Hotels & Resorts