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Press Release: LeisureLink Inc.
August 17, 2005
ALTADENA, CA -- The $10 billion timeshare industry, facing marketing challenges posed by FTC Do-Not-Call legislation
and increasing sales and marketing costs, now has an effective and cost-efficient alternative to growing sales
and reaching potential customers. LeisureLink, a global distribution system for the vacation rental industry, is
offering a Mini-Vacation (Mini-Vac) program that enables timeshare marketers to reach new, qualified buyers.
"We selected LeisureLink not only on the strength of their technology and distribution network, but also for
their unique ability to deliver a new audience of qualified buyers," said Bob LaCroix, senior vice president
of resort promotions at Orange Lake Resort & Country Club in Orlando, Florida. "By working with LeisureLink,
we have a whole new channel for promoting our Mini-Vac program and the associated benefits of owning a timeshare
at Orange Lake Resorts. We now have the ability to reach millions of consumers who have never before experienced
staying at a timeshare resort."
Marketing and sales is one of the highest costs for a timeshare organization. LeisureLink's Mini-Vac program not
only reduces these expenditures but gives timeshare organizations access to a highly lucrative demographic of online
travelers in an easy-to-use format.
"LeisureLink simplifies the management of our vacation rental program by handling travel agent commissions,
customer support and payment processing. It's a win-win solution for us all," added LaCroix.
This kind of supplier response is exactly what LeisureLink was looking for when developing their new program.
"LeisureLink's vacation rental network gives timeshare organizations a whole new channel for direct marketing
to a highly lucrative audience of online travelers. By purchasing a vacation rental through any of our online travel
partners or any traditional travel agency, the guest has the opportunity to experience the resort and better understand
the value of timeshare vacation ownership," said Kelly Tompkins, president and founder of LeisureLink Inc.
For more information about LeisureLink, visit http://www.LeisureLink.com
or contact Kelly Tompkins at LeisureLink (ktompkins@leisurelink.com, 626-296-6340).
About LeisureLink
LeisureLink Inc. connects owners of substantial inventories of vacation rental properties with broad distribution
networks, including traditional GDS and online travel agencies. For the first time, a wide array of high-quality
vacation rental properties is available in easy-to-access channels serving both professional travel agents and
internet-savvy consumers. LeisureLink provides outstanding yield management capabilities to property managers,
new commission opportunities to travel agents, and great value to travel consumers. Further information is available
at http://www.LeisureLink.com.
Source: LeisureLink Inc.