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Press Release: Interval International
October 25, 2004
MIAMI, FL -- Interval International, a leading global vacation exchange company, Oct. 22 announced the launch of
Interval Data Services through a strategic alliance with AccuData America, the largest independent provider of
multi-sourced, compiled data solutions. The relationship offers Interval’s affiliated developer clients access
to AccuData’s powerful database services at preferential prices. Developers will also have exclusive access to
customized, timeshare-specific profiles, which will enhance their ability to market more effectively to potential
purchasers.
“We are delighted to offer our valued clients this high-tech tool to assist them in developing targeted lead generation
programs in an increasingly competitive environment,” said David Gilbert, executive vice president of Resort Sales
and Marketing for Interval International. “This combination of our demographic and psychographic member research
findings with AccuData’s state-of-the-art data access and management capabilities will result in the creation of
consumer profiles that will be of enormous benefit to developers.”
To support developer’s efforts, AccuData is creating a list filter based on characteristics of actual timeshare
owners. This filter will give marketers a way to target consumers with the greatest propensity to purchase timeshare
properties therefore increasing response rates on their lead generation efforts. This information is available
only to Interval affiliates through a private label self-service web portal, www.intervaldataservices.com., which
will be launched later this year. AccuData also provides marketing consultation and client-specific services that
can assist developers, including data and database fulfillment and processing, database modeling, and list brokerage.
AccuData America currently has strong relationships with all the major data compilers and many other specialty
compilers. Because of these ongoing relationships, the company has superior purchasing power and the ability to
directly access every major compiled database in the country.
“AccuData’s services provide sophisticated data strategies intended to increase developer revenues and improve
marketing efficiencies,” said Michael Peterman, executive vice president of Business Development for AccuData America.
“We look forward to working with Interval and their developers to help them identify new prospects and capture
more new customers easily through online technology.“
Over the past 14 years, AccuData has served a diverse client base, including a number of travel and hospitality
clients. The company’s analytic solutions have enabled many of its timeshare customers to lower marketing costs
thereby increasing the profitability of their timeshare sales operations.
The strategic relationship between the two firms was conceptualized and facilitated through the efforts of Ray
Knight, a former executive of both companies and now chief executive officer of KnightWorks, an outsource business
development agency.
About Interval International
Since 1976, Interval International has led the vacation ownership industry with its hallmarks of quality and innovation.
Interval has a global network of more than 2,000 resorts in 75 countries, and serves its developer clients and
over 1.6 million members – worldwide timeshare vacation owners – through 26 offices in 17 countries. Interval provides
a variety of exchange services and year-round travel related benefits to enhance member vacation experiences. Headquartered
in Miami, Florida, Interval International is an operating business of IAC/InterActiveCorp, which also includes
such well-known brands as Expedia, Inc., Hotels.com, and Ticketmaster.
About AccuData America
Founded in 1990, AccuData America, a PRIMIS Company, is a leading provider of direct marketing services that help
companies identify prospects, capture more new customers and retain and grow existing customers. AccuData, employing
more than 130 data consultants who have real-time access to the major marketing information databases, is the largest
independent provider of multi-sourced compiled marketing data and related data analysis services. This blend of
resources allows AccuData to deliver extensive direct marketing products and strategies for all users of data solutions
including resellers and end-users. For more information, call 1-800-732-8390, e-mail interval@accudata.com or visit
www.accudata.com.
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CONTACT: Chris Boesch 305-666-1861 ext. 7267 chris.boesch@intervalintl.com