The Timeshare Beat Home | Today's Headlines | Back to Previous Page

ICE Recognized With AMA Award for Innovative Packaging Design

ICE Also Receives ARDA Awards in Technology & Packaging

Press Release: International Cruise & Excursions, Inc. (ICE)
May 24, 2004
PHOENIX, AZ -- International Cruise & Excursions, Inc. (ICE), the leading provider of cruise programs and Internet marketing technology for the Vacation Ownership industry and one of Arizona's fastest growing companies, was awarded the American Marketing Association (AMA) Spectrum Award in the Product Packaging category during AMA's Inaugural Spectrum Awards dinner held at the Ritz-Carlton Phoenix on Wednesday, May 19, 2004. The award places ICE, which has won a significant number of industry awards, among the top ten percent of Phoenix companies that created new packaging and brand marks in 2003.

The award-winning packaging is an innovative design created by combining the unique stainless steel cover with bold imagery creating a look that makes a distinct statement and clearly differentiates "Cruise Registry" from other travel industry products. The packaging creatively includes vacation certificates, benefits booklet, DVD and other customer advantages attractively displayed in the upscale member kit.

Nineteen Spectrum Awards were presented in 14 categories for marketing campaign entries ranging from advertising agencies to in-house corporate marketing departments. All submitted campaigns were implemented between January 1, 2003 and December 31, 2003. Submitted campaigns were judged by a highly respected panel of veteran Valley marketing professionals and educators.

ICE was also recognized by the American Resort Development Association
(ARDA) with two prestigious awards: Technology Manager/Team and New Owner/Member Package. ICE is part of ARDA's prestigious Circle of Excellence after receiving the ACE Innovator Award in 2000 which recognizes a company that has successfully developed and implemented an innovative product, service, or concept and was honored in 2003 with ARDA's Circle of Excellence Philanthropic Award.

About ICE:
International Cruise & Excursions, Inc. (ICE), has become a recognized leader in the leisure marketplace by providing value-added marketing and technology solutions for corporate and affinity partners worldwide. Headquartered in Phoenix, Arizona, ICE is affiliated with more than 650 luxury resort properties, representing more than one million vacation owners. ICE also provides vacation fulfillment services to more than 55 million consumers through private-branded programs offered through corporate alliances.

For more information, please visit www.icegallery.com, or call
(602) 395-1995 or toll free (888) 320-4234.

SOURCE International Cruise & Excursions, Inc.