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Press Release: Conversion Services International, Inc.
May 13, 2004
EAST HANOVER, NJ -- Conversion Services International, Inc. (CSI - The Center for Data Warehousing) (OTC Bulletin
Board: CSII) announced yesterday that Cendant Corporation's Timeshare Resort Group has engaged CSI's wholly owned
subsidiary, DeLeeuw Associates, LLC, to conduct the roll-out of a Lean Six Sigma SM program for their organization.
Cendant Corporation is among the world's leading franchisers of real estate brokerage offices, hotels, rental car
agencies and tax preparation services. Cendant is also a provider of outsourcing solutions to its business partners
including mortgage origination, employee relocation, customer loyalty programs and vacation exchange services.
Steve Holmes, Chairman of Cendant's Hospitality Services Division, made the decision to bring in DeLeeuw Associates
and their partner, The George Group, to his Timeshare Resort Group after attending a Lean Six Sigma Roundtable
in New York last December. "In looking for a way to galvanize the execution of projects in my organization,
I was impressed by the unique capabilities of DeLeeuw Associates to offer Lean Six Sigma solutions for service
organizations in an unparalleled way. Lean Six Sigma is all about obtaining immediate results to heighten performance.
Through my personal participation in the executive launch and project selection process, I witnessed the power
of aligning our most critical initiatives with our overall strategy and customer focus."
Neil Aaronson, senior vice president of Cendant Corporation, and champion of the Lean Six Sigma for the Timeshare
Resort Group, stated, "At the heart of Cendant's Timeshare Resort Group's continuous improvement initiative
is the establishment of process ownership and accountability. Lean Six Sigma accomplishes this by actively engaging
managers, process owners, key stakeholders and enablers as project sponsors. It is my belief that DeLeeuw Associates
has brought significant value by combining on-site executive and sponsor training as well as exceptional coaching
skills to support the first wave of Lean Six Sigma projects. In a short period of time, we have translated strategic
plans into well defined actionable projects."
"The DeLeeuw Associates approach to helping companies roll-out Lean Six Sigma is the only methodology that
integrates the best practices of Lean, which addresses process speed, and Six Sigma, which addresses process quality,"
said Bryan Carey, Practice Leader of Lean Six Sigma for DeLeeuw Associates. "It is our belief that speed and
quality are two sides of the same coin. That is why our passion is helping companies implement Lean Six Sigma.
Cendant's Timeshare Resort Group will continue to be world class because of both."
About Conversion Services International, Inc.
Conversion Services International, Inc. (CSI - The Center for Data Warehousing) is a leading provider of a new
category of professional services that embraces IT management consulting, data warehousing, business intelligence
consulting and e-Business solutions. CSI offers an array of products and services to help companies define, develop
and implement the warehousing and strategic use of both enterprise-wide and specific categories of strategic data.
CSI's current customers include Verizon Wireless, Morgan Stanley, Pfizer, Goldman Sachs, Merck and Standard &
Poor's. Information about CSI - The Center for Data Warehousing can be found on the web at www.csiwhq.com or by
calling its corporate headquarters at 888-CSI-5306.
About DeLeeuw Associates, LLC
DeLeeuw Associates, LLC, a wholly owned subsidiary of Conversion Services International, Inc. (CSI - The Center
For Data Warehousing) (OTC Bulletin Board: CSII.OB - News), is a management consulting firm specializing in integration,
reengineering and project management for financial services firms. Their associates have significant experience
delivering value in large-scale, fast- paced projects within all financial services sectors and functional areas.
DeLeeuw has managed and supported some of the largest merger projects in the history of the financial services
industry. DeLeeuw's Lean and Six Sigma practice provides its clients with rapid, quality results, leveraging Lean
to combine process speed and deployment benefits with increased customer satisfaction, reduced costs and improved
revenues and profits. Their clients include Bank of America, Bank One, and Cendant.
Note on Forward-Looking Statements
Statements contained in this press release, which are not historical facts, are forward-looking statements as that
term is defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based
largely on current expectations and are subject to a number of known and unknown risks, uncertainties and other
factors beyond our control that could cause actual events and results to differ materially from these statements.
These statements are not guarantees of future performance, and readers are cautioned not to place undue reliance
on these forward-looking statements, which speak only as of the date of this release. CSI undertakes no obligation
to update publicly any forward-looking statements.
Source: Conversion Services International, Inc.