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Press Release: Owner Services, Inc.
April 30, 2004
DALLAS, TX -- The vacation ownership industry has been on the fast track for more than a decade. However, new telemarketing
restrictions and an increasingly competitive business environment have forced the thoughtful business professional
to seek out new timeshare sales and marketing techniques. Among the most promising of these techniques is the "Encompass"
integrated tool suite, which both reduces sales & marketing costs and increases VPT.
Co-developed by Capstone Studios, Inc. and Owner Services, Inc. (OSI), Encompass is an integrated suite of products
proving their mettle in the Chicago-based Shell Vacations Club system. Jo-Anne Redwood, Creative Director and Capstone
Vice President noted, "Qualified prospects are becoming more difficult to reach, therefore developers must
be more compelling in all their interactions, including sales presentations and email follow-ups and marketing,
as well as in providing an attractive and useful web presence with self-service capabilities. The user experience
must be engaging and memorable, end-to-end".
Paul Heath, OSI President and Encompass technical architect, added, "One of our key objectives is to remove
cost from the expensive sales and marketing process in the timeshare industry. Developing a permanent profile of
the Tour-No-Buy base is central to reducing marketing costs and generating new business. We view a Tour-No-Buy
as the beginning of the relationship, not the end. For a developer, why pay $300+ for the same Tour over and over
again? Ensuring that the Tour-No-Buy returns to your sales center for a second or third presentation invariably
means a sale for you, not the competition."
Combining the essential talents of creative design, marketing communications and technical savvy in a high-end
web environment, Capstone and OSI seek to customize turn-key solutions for those developers demanding the advantages
offered by the Encompass system. "We have built the foundation, installed the plumbing and wiring in this
smart-house … what's left is the decoration and customization for the new homeowner (timeshare developer),"
noted Heath.
Tapping into the growing popularity of "software as a service," the systems will be made available on
an ASP (Application Service Provider) model. This arrangement removes the significant up-front costs usually associated
with a high-end software purchase and provides a more affordable monthly transaction fee. Ongoing support and upgrades
are included so that the developer is not distracted by the overhead of hardware/software licenses, renewals, upgrades,
hosting, security, and can focus on core competencies.
For more information about this innovative and dynamic offering, please go to http://www.capstonestudios.com/encompass
About Capstone Studios, Inc:
Capstone Studios, Inc. is a Southern California based design and marketing firm that assists businesses to increase
market share by creating and implementing vertically integrated marketing solutions. For more information, visit
http://www.capstonestudios.com
About Owner Services, Inc:
Owner Services, Inc is headquartered in the Dallas/Fort Worth metroplex and specializes in architecting and implementing
online solutions for complex operational problems. Combining the talents of Business Analysis, Database Design,
N-tier Systems Architecture, Software development, and utilizing best-of-breed software tools, time to market is
rapidly reduced.
For the past 20 years, the principals at OSI have successfully implemented mission-critical systems at Fortune
500 and Multi-National Corporations. More information is available at: http://www.ownerservices.com