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ICE Launches New Preferred Resort Partner Program

Provides Key Solutions to Increase Revenue & Reduce Marketing Costs

Press Release: International Cruise & Excursions
April 30, 2004
PHOENIX, AZ -- International Cruise & Excursions, Inc. (ICE), the leading provider of cruise programs and private branded Internet marketing technology for the Vacation Ownership industry, today announced the launch of its new Preferred Resort Partner Program, an exclusive value-added marketing program that rewards participating resorts with significant cost savings, unique marketing initiatives and superior brand awareness.

The program delivers qualified resorts preferred services such as lead generation, co-op marketing funds and other valuable sales and marketing benefits that enable resorts to win new business and increase brand loyalty and customer satisfaction. The first program to be rolled out under this initiative is H2O, a program that provides Resort Partners with unique marketing rights, advertising and tour generation opportunities to millions of cruisers worldwide.

"H2O leverages ICE's strong cruise industry relationships by introducing cruisers to the benefits of Vacation Ownership just as ICE has introduced Vacation Owners to the benefits of cruising," said ICE Executive Vice President of Marketing Marcia Rowley. "ICE has leveraged innovative cruise programs to benefit both the cruise industry and the Vacation Ownership industry. H2O will now allow ICE to introduce cruisers to the Vacation Ownership product."

Resorts must qualify for participation in the Preferred Resort Partner Program including maintaining high quality standards through consumer ratings.

As participants, resorts will benefit from a highly qualified base of prospects, increased brand awareness through affinity partnership opportunities, advertising and promotional exposure and strategic marketing alliances.

ICE will be providing invitations for participation in this exclusive Preferred Resort Partner Program at the upcoming ARDA convention in Las Vegas May 2 through May 6, 2004 at Mandalay Bay Resort and Casino.

About ICE:

International Cruise & Excursions, Inc. (ICE), is the largest provider of cruise programs and Internet marketing technology to the vacation ownership industry. Headquartered in Phoenix, Arizona, ICE is affiliated with more than 650 luxury resort properties, representing more than one million vacation owners worldwide. ICE also provides vacation fulfillment services to more than 55 million consumers through private-branded programs offered through OurVacationStore's corporate alliances.

For more information, please visit www.icegallery.com, or call (602) 395-1995 or toll free (888) 320-4234.

Source: International Cruise & Excursions