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Press Release: Shell Vacations LLC
April 21, 2004
NORTHBROOK, IL -- Shell Vacations LLC has recently promoted its former Director of Quality Assurance & Customer
Care to the newly formed position of Operations Director, Sales & Marketing.
In his new position, Bill Caswell is responsible for assisting in the implementation of sales and marketing operations
policies, procedures, and programs throughout the company. Caswell is a seven-year veteran of Shell Vacations.
In his new position, he reports directly to Dr. Simon Crawford-Welch, Executive Vice President, Sales & Marketing.
Caswell will provide monitoring to ensure levels of consistency and measurability in product training, blind shopping
programs, standardization of the sales process and coordination of cross-regional and national sales and marketing
programs. He will also assist with start-up sales operations for brokers and in-house operations and related compliance
issues.
"In the time that Bill has been on our team," says Crawford-Welch, "he has provided immeasurable
organizational input in the formation of our customer service and quality assurance programs. Since his promotion,
Bill has also been the chief architect of our web-based 'Shell Vacations Club Resource Center' initiative which
provides standardized training for our sales personnel, and the primary lead in the rollout of our Interactive
Sales Presentation in Hawaii, Las Vegas and San Francisco."
Caswell joined Shell Vacations in 1997 in the San Francisco regional marketing and sales offices and was promoted
to the quality assurance position in 2002. He has also provided customer service assistance to Loews Hotels in
Arizona and Four Seasons in California and spent seven years in various positions with the Ritz-Carlton Hotel Company
throughout the U.S. and overseas opening new hotels for the company. The California State University at Long Beach
graduate holds a B.A. in Recreation with a certification in travel and tourism. He received an advanced certification
in Hospitality Management from the Cornell School of Hotel Administration in 1993.
Shell Vacations is one of the nation's largest independent vacation ownership developers, currently operating 17
resorts and various preview centers in six states and Canada. The company has over 2,500 employees and a hospitality
division serving close to 90,000.
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For additional information, please contact Simon Crawford-Welch at 847-564-4600 or Marge Lennon at 239-482-3891