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Press Release: Sybase, Inc.
June 25, 2003
DUBLIN, CA -- Sybase (NYSE: SY) Inc., a leading enterprise integration company, yesterday announced that Sybase
Industry Warehouse Studio(TM) (IWS) for Finance has been selected by Global Card Services (GCS) to serve as the
blueprint for the creation of new value-added services for GCS merchant customers. GCS provides payment gateways
to facilitate credit card processing; systems to automate retrieval and charge backs; and management services to
major hospitality companies across the world such as hotel operators, rental car companies, cruise lines, and timeshares.
IWS for Financial Services includes pre-built infrastructures for "jump starting" the development of
enterprise analytic applications for credit card, capital markets and banking organizations, resulting in better
understanding of customer behaviors through the efficient transformation of enterprise data into economic value.
"Sybase Industry Warehouse Studio will allow us to do more with our data, for the direct benefit of our merchant
customers in the hospitality industry," said Mark A. Silverman, president and chief executive officer of Global
Card Services. "Working with Sybase, we expect to extract business intelligence for our customers from their
existing data warehouses to serve as the foundation for new products and services for these customers, to assist
them in such areas as campaign analysis, spending pattern analysis and promotional research."
At Global Card Services, Sybase Industry Warehouse Studio joins an existing installed base of Sybase technology
that supports GCS both in real- time credit card transaction processing as well as in data warehouse applications
to access historical transaction data for charge dispute resolution and enhanced customer service. "The Sybase
applications we are running typically require less hardware than competing solutions from companies like Oracle,
and they are among the most flexible available, in terms of their support for the multiple operating systems we
are required to support, including UNIX, Linux, Windows 2000 and Tru64," continued Silverman. "As we
support a mix of transaction environments for our merchant customers, Sybase Enterprise Application Server on Linux
provides the ability as an application server to authenticate access and manage security tightly, which is crucial
in an open Internet environment. The combination of Sybase Adaptive Server® Enterprise as our database for
current transaction data, and Sybase IQ(TM) as our primary data warehouse gives us the speed and performance we
need to process transactions and resolve merchant issues with the prompt turnaround our customers demand."
Global Card Services is also in the process of developing a hosted turn- key system, conforming to Visa's EasyPay(TM)
criteria, to facilitate credit card payments to healthcare organizations. The system, also based upon Sybase technology,
will be tested during the month of July in anticipation of a formal launch later in the year.
"Global Card Services is in the vanguard of organizations seeking innovative ways to extract market value
from terabytes of stored enterprise data," said Roger Travis, senior director of solution sales, Sybase Business
Intelligence Division. "In the current economic climate, merchants want more value and deeper customer knowledge
from their credit card and other related data. We are pleased that GCS has selected Sybase Industry Warehouse Studio
to assist them in creating more value from their extensive reserves of data."
About Sybase, Inc.
Sybase (NYSE: SY) pioneers software that integrates platforms, databases and applications. Sybase solutions create
Information Liquidity -- transforming data into economic value. With Sybase, companies can attain maximum value
from their data assets by getting the right information to the right people at the right time. To learn more about
Sybase, visit www.sybase.com.
About Global Card Services
Since 1994, Global Card Services, Inc. (GCS) has provided products and services to merchants in the travel and
entertainment industries. GCS is a single-source solution provider for any merchant accepting credit cards. Their
online product suite offers merchants the latest in fully integrated, payment processing gateway systems and provides
the only fully-automated and integrated retrieval and charge back management system available today. GCS also provides
merchants with a comprehensive, centralized, customer- information repository and complete turnkey data mining
capabilities through their Sybase partnership. GCS products and services provide solutions for all types of merchants,
both virtual and physical, including hotels, cruise lines, car and truck rentals, timeshare sales, ticket sales,
ski resorts and retail.
Sybase, Sybase IQ, EAServer, Adaptive Server Enterprise and Industry Warehouse Studio are trademarks or registered
trademarks of Sybase, Inc. or its subsidiaries. (R) indicates registration in the United States of America. All
other company and product names mentioned may be trademarks of the companies with which they are associated.
Special Note: Statements concerning Sybase and its subsidiaries' contemplated business relationships, new product
releases, and business expectations are by nature forward-looking statements that involve a number of uncertainties
and risks and cannot be guaranteed. Certain of these risks are detailed from time to time in Sybase's Securities
and Exchange Commission filings, including but not limited to its annual report on Form 10-K and its quarterly
reports on Form 10-Q (copies of which can be viewed on Sybase's Web site).
-------------------------------------------------
Julie Wheeler
For Global Card Services, Inc.
(407) 513-8000
jwheeler@globalcardservices.com
Patrick Ward
For Sybase, Inc.
(617) 374-4225
pward@cunningham.com
Source: Sybase, Inc.