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Press Release: Destination Hotels & Resorts; De Vere Group PLC
November 20, 2002
NEW YORK, NY -- Destination Hotels & Resorts (DH&R), the second largest hotel management company in the
country, announced the formation of the "Distinctive Experience Alliance," a marketing alliance with
United Kingdom-based De Vere Group PLC, a company that manages a similar class of upscale and luxury hotels and
resorts. The partnership with De Vere Hotels, widely-recognized for its service-oriented hospitality, will provide
consumers with over 45 hotels of comparable service and quality in the United States, England, Ireland and Scotland-all
offering 'distinct experiences in unique destinations.'
The partnership between DH&R and De Vere will allow both companies to cross-market their properties, offering
customers and travel planners a larger portfolio of properties including over 30 golf courses and more than 10
spas.
"By creating an alliance with a U.K.-based hotel management company with properties that have similar brand
positioning and quality of customer service to our own, we will better serve our customers by offering a wider
range of destination options," says Brian Windle, Senior Vice President of Sales & Marketing for Destination
Hotels & Resorts. "The partnership with De Vere will also enable DH&R to increase its exposure across
the Atlantic in an extremely cost-effective manner."
"It was important for us to choose a comparable North American partner to complement our distinct portfolio,"
said Nick Turner, Director of Sales, Distribution & Revenue Management for De Vere Group PLC. "We look
forward to working together to leverage a number of tactical sales and marketing initiatives, sure to lead to increased
sales and exposure of all our properties."
The Distinctive Experience Alliance enhances the marketing channels for both companies. Reciprocal distribution
of collateral materials, Web site links, shared trade show representation, exchanged customer lists, cooperative
public relations opportunities and sharing of sales and marketing best practices are among the strategic benefits
of the new partnership.
In addition to marketing opportunities, sales of both companies' properties are expected to increase. Both sales
forces will be able to cross- sell via a lead referral program; especially on the meetings and conventions side
since both companies' portfolios have many properties with state-of-the- art meeting facilities.
While DH&R and De Vere have aligned business goals, the companies also share a mutual culture that places a
premium on offering a high-level of service across the range of their properties while maintaining the unique appeal
of each hotel or destination.
Destination Hotels & Resorts (DH&R), a privately held company located in Englewood, Colorado is one of
the largest independent lodging management companies in the United States operating 27 independent, luxury and
upscale hotels, resorts and golf clubs in the United States. Destination Hotels & Resorts' portfolio features
more than 7,000 guest rooms, 16 golf courses and eight full-service spas. Each distinctive, well-situated Destination
Hotels & Resorts managed property offers exceptional recreational, business travel and conference facilities.
Destination Hotels & Resorts' managed properties include the Hotel del Coronado near San Diego; Algonquin Hotel
in New York City; NINE ZERO in Boston; Wild Dunes Resort in Charleston; Vail Cascade Resort & Spa in Vail;
Royal Palms Hotel and Spa in Phoenix; Sunriver Resort in Sunriver, Oregon; and The Argent Hotel in San Francisco.
You can visit Destination Hotels & Resorts online at www.destinationhotels.com. Travel professionals can access
Destination Hotels & Resorts' properties on the global distribution system via the company's chain code, DN.
De Vere Hotels is a distinctive collection of 21 of the finest four- and five-star hotels in the British Isles
and features 3,300 rooms. These include nine of the country's leading golf resorts, such as the world famous The
De Vere Belfry, North Warwickshire, recent host venue to the 34th Ryder Cup matches, now the World's third largest
televised sporting event. De Vere also has an impressive string of south coast hotels including The De Vere Grand,
Brighton as well as outstanding destinations such as the De Vere Cameron House on the shores of Loch Lomond, Scotland.
The hotels are positioned to serve the conference as well as the upper short breaks market where De Vere has considerable
strength
The De Vere brand is highly regarded for delivering excellent service in hotels that have maintained their individuality.
There is also a growing network of 12 independently owned Associate Hotels, which participate in the Group's marketing
program. De Vere Hotels also operate 126 5-star timeshare lodges in three of its golf resort properties (De Vere
Resort Ownership - DVRO). De Vere has recently changed its chain code on the global distribution system from FT
to DV and can be accessed online at www.devereonline.co.uk
.
Source: Destination Hotels & Resorts; De Vere Group PLC