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Press Release: ICE Gallery
November 14, 2002
PHOENIX, AZ -- International Cruise & Excursion (ICE) Gallery, the largest provider of cruise programs in the
Vacation Ownership industry, has signed an agreement with Holiday Club Management Company to expand the existing
cruise program for Royal Holiday Resort owners.
ICE Gallery will partner with Royal Holiday Resorts to enhance their current cruise program by building the Royal
Holiday Cruise Club, a comprehensive, private-branded cruise component that provides 3,000 new cruise itineraries
that visit more than 2,000 ports of call worldwide. The Holiday Club Management Company selected ICE Gallery as
its cruise partner because of their proven success as the largest provider of cruise programs in the Vacation Ownership
industry and their high level of customer satisfaction.
Now Royal Holiday owners have the ability to visit such exotic ports of call as the Caribbean, Hawaii and even
Europe by exchanging their Club points or resort weeks toward all-inclusive cruise vacations. With gourmet dining,
nightly entertainment and onboard activities all included, cruising is consistently ranked "highest"
in customer satisfaction, according to the Cruise Lines International Association. Royal Holiday recognizes the
need to provide its owners with this desirable vacation benefit, as it introduces its owners to the upgraded Royal
Holiday Cruise Club this fall.
Luis Lara, CEO of Royal Holiday commented, "Royal Holiday bases its success on exceeding its members expectations
by providing unique vacation experiences in more than 110 resorts worldwide, with unsurpassed flexibility in accommodations
and points usage. The private-labeled cruise program ICE Gallery has developed for us builds on this flexibility
and opens the door to a new dimension in cruise vacations for our members."
Working with the proprietary technology of OurVacationStore.com (OVS), ICE Gallery will provide Royal Holiday owners
detailed information on worldwide destinations, major cruise lines and individual cruise ships. Reviews include
cabin descriptions, photos and deck plans. Royal Holiday owners utilize a Royal Holiday-branded web store to peruse
and plan their cruise vacation, view 360-degree tours of many cruise ships and review their personal vacation reservations.
The Royal Holiday Cruise Club provides everything cruise vacation seekers need to research, choose and purchase
the perfect vacation online or through a private-branded call center.
"This agreement with Royal Holiday brings their owners the next generation of vacationing-unlimited access
to all the major cruise lines, the most popular cruise itineraries and the ease of planning and booking online,"
says Marcia Rowley, Vice President of Marketing and Operations for ICE Gallery. "Now, Royal Holiday owners
can see the world any way they choose, just by entering Royal Holiday's new online Cruise Vacation Store."
The Phoenix-based International Cruise & Excursion (ICE) Gallery is the largest provider of Cruises to the
Vacation Ownership industry. ICE Gallery currently has more than 650 Affiliated Resorts, which represent more than
one million Vacation Owners worldwide. ICE Gallery provides cruise programs and marketing services to more than
3 million timeshare owners through offices in the United States, Mexico, South Africa, United Kingdom, Austria,
Malaysia and Australia and is the recipient of the 2000 ACE Innovator Award (ARDA Circle of Excellence Award) for
its industry innovation with Cruises.
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CONTACT: Michelle Wade November 13, 2002 mwade@icegallery.com (602) 749-2119