Press Release: Four Seasons Residence Clubs
May 14, 2002
CARLSBAD, CA -- Four Seasons Residence Clubs has launched a new web site that opens a window into the world of
luxury home ownership. Located at http://www.fourseasons.com/residenceclubs,
the web site is designed to allow prospective buyers to explore the highly desirable locations, intuitive service
and thoughtful amenities that are a part of the Four Seasons shared residence experience.
Just like the residences it showcases, attention to every detail has been planned in the interactive and multimedia
web site. Prospective buyers can explore properties with detailed home specifications including floor plans and
review owner service benefits -- everything from in-villa and resort style dining options to cleaning services,
recreation activity, member-only clubhouse information, child care programs and more. Tours of the comprehensive
amenities, from spas to championship golf courses and interactive image slide shows that bring each spectacular
property to life, complete the picture. Potential owners can visit virtually all of the current and developing
residential Four Seasons properties in Aviara, California; Scottsdale at Troon North, Arizona; Sedona at Seven
Canyons, Arizona; Jackson Hole, Wyoming; and Punta Mita, Mexico.
The site offers options and a multitude of information to suit every interest. Of special note are the site's Golf,
Spa and Family pages, which allow prospective owners to explore the Residence Clubs with a focus on a particular
interest. For example, golfers can read about the signature courses offered at the destinations and can quickly
jump to detailed descriptions and specifics of each course.
The web site also details the luxurious pampering available for spa lovers, while families can find information
on Four Seasons unique and innovative Kids for All Seasons program, available at every location, which allows both
parents and kids to maximize the fun of family vacation time.
Positive Early Response
Since going "live" in March, the site has generated 5,300 unique visitors and more than 50,000 page views.
The most frequently visited pages explore the shared ownership concept, property details, and contain interactive
forms requesting more information. The average unique visitor clicks on 9 pages of information, showing a high
level of interest in learning more about the program.
"We know that prospective owners are looking for more than just the basic facts when researching second home
options," said Duffy Keys, Senior Vice President, Four Seasons Hotels and Resorts. "Our goal was to create
a web site that highlights the lifestyle benefits associated with shared ownership with Four Seasons Residence
Clubs, in a way that is easy to navigate, rich in information, and visually exciting. With a wealth of information
at their fingertips, even the most time-impoverished browser can easily become fully familiar with Four Seasons
Residence Clubs."
About Four Seasons Residence Clubs
Four Seasons Residence Clubs enables consumers to enjoy a luxury lifestyle by offering second home options in desirable
locations without the maintenance or financial obligations of full home ownership. The homes are distinguished
by the exceptional Four Seasons service and amenities provided. Four Seasons Residence Clubs are currently located
in Aviara, California and Scottsdale at Troon North, Arizona, with properties under development at Sedona, Arizona,
Jackson Hole, Wyoming and Punta Mita, Mexico. For more information about Four Seasons Residence Clubs, visit the
web site at http://www.fourseasons.com/residenceclubs.
SOURCE: Four Seasons Residence Clubs