Press Release: AccuData America
June 12, 2002
CAPE CORAL, FL -- AccuData America, the largest independent provider of online and offline marketing data nationwide,
announced at ARDA's April 2002 main event in Las Vegas the appointment of Ray Knight as Leader of the company's
Premier Division. Premier is an elite sales and marketing group that specializes in developing high-ROI and targeted
marketing strategies for clients in vertical industries. Knight, a former award-winning executive in the vacation
ownership industry, will oversee Premier's sales, marketing, business development and organizational efforts, including
the group's travel/hospitality and vacation ownership team.
"We are pleased that Ray has joined our team and has returned to Las Vegas this year to re-claim his stake
in the vacation ownership industry for AccuData, " said Paul Theriot, President, AccuData. "His appointment
is the direct result of a national executive search to import proven talent and experience to take our Premier
Division to the next level. We sought a leader with outstanding sales and traditional and interactive marketing
skills. Without question, Ray fits the bill."
Theriot added: "In his new role, Ray will focus on raising the Premier Division's visibility and ability to
execute in various vertical markets. He will accomplish this by building and enhancing Premier's sales and marketing
organization. He will also develop marketing plans and strategies in conjunction with our vertical sales and business
development teams to help us quickly execute our aggressive growth plans for 2002.
"I'm confident that Ray's proven track record and impressive background in sales, marketing and business development
will help us to drive our business forward," Theriot said.
One of Knight's initiatives, and what brings him back to ARDA's annual event, is to leverage his vacation ownership
industry expertise to help AccuData's Premier Division significantly and quickly grow its Travel/Hospitality team,
which has already made a name for itself among some major developers, marketers and exchange companies.
"The combination of our current successes with Ray's knowledge and Rolodex in the vacation ownership industry
gives us an unparalleled position," said Michael Peterman, Team Leader, Travel/Hospitality, Premier Division.
"Even now, he has helped to motivate us to apply our dedicated team of direct marketing and data strategies
experts to respond to the demands for increased traditional and online marketing productivity and ROI of this business."
With more than 25 years experience in sales, marketing and business development across diverse industries, Knight
has amassed many business accomplishments. They include, among others, the ability to reposition corporate image
and services; significantly reduce costs; increase quarterly revenues more than three-fold; create and lead successful
sales and marketing campaigns for small to large national and international companies; and, build and direct new
business lines. Before joining AccuData, Knight was executive marketing director for Edge Design Inc., an integrated
marketing solutions provider in the Americas; executive vice president for Concept! Miami, a large international
multimedia agency; executive vice president/chief marketing officer for Quest Technologies, a professional services
firm for high-tech start-ups, emerging ventures and conventional companies; and chief marketing officer for Interactive
Touch Marketing/Touch Miami, an interactive marketing and media services provider.
Additionally, Knight spent nine years at Interval International/Worldex, a marketing/IT services provider, where
he was honored with the President/Chairman's Club Sales Award every year and winner of the Silver Award for the
industry's highest honor, Professional of the Year. He also founded a consulting firm specializing in market research
and sales, marketing and business development.
About AccuData America and Premier Division
AccuData America, a member of the INC. 500 for four consecutive years, is a national data solutions company that
supplies online and offline marketing data and database analysis services for various industries involved in new
client acquisition, customer retention, market analysis and data quality maintenance. The Premier Division serves
target marketers seeking highly creative, online and offline data solutions for niche marketing as well as for
national and international marketing efforts. Teams in this division specialize in developing high-ROI, targeted
marketing strategies for clients in vertical industries, such as agency/consulting, agriculture, cable/broadband,
energy, retail, pharmaceuticals and travel/hospitality. AccuData is a member of the Direct Marketing Association.
The company's headquarters is in Cape Coral, FL. For more information, visit the company's Web site at www.accudata.com
or call 800.403.3660.
------------------------------------------------------------------------
Contacts: Ray Knight Michael A. Piotrowski Premier Division Leader Public Relations Director AccuData America AccuData America 941.549.1111, ext. 202 941.549.1111, ext. 336 r.knight@accudata.com m.piotrowski@accudata.com