Press Release: Cohorts
July 8, 2002
DENVER, CO -- Cohorts® has promoted Mike Fitzpatrick and Maro Casparian to vice president positions, recognizing
their efforts in advancing the usage of household-based segmentation to provide new levels of marketing excellence.
Fitzpatrick started his career with Cohorts in 2000 as director of business development, serving clients in the
Internet and online-retail industries. Since that time, he has taken on the additional role of serving hospitality
clients in the hotel, gaming and time-share industries.
"Mike's key successes with the Cohorts Proof of Concept package in the hospitality and gaming industries are
the direct result of his perseverance," said Scott Schroeder, COO of Cohorts. "Thanks to Mike's efforts,
clients like Cendant, RCI and Harrah's are all experiencing the benefits of Cohorts-based marketing solutions."
Working in the telecommunications/cable industry for more than 15 years, Casparian has also been with Cohorts since
2000 as the account director for cable/telecommunications. She brings the benefits of her vast understanding of
the cable industry to the company and her clients, including AT&T Broadband, Cablevision and Starz Encore Group.
"Maro's concentrated efforts to help the telecommunications industry succeed in such a highly competitive
and ever-changing environment can be witnessed through the strong payoffs telecommunications providers are experiencing
with Cohorts-based customer acquisition, satisfaction and research," Schroeder said. "The best practices
of cable marketers are continually being modified, thanks to products like Cohorts and the passion of people like
Maro."
About Cohorts®
Cohorts helps clients get the right message to the right household. By segmenting consumers at the household level,
Cohorts improves the effectiveness and ROI of data-based marketing initiatives and strategies, accomplished through
the humanizing of demographic, lifestyle and consumer behavior data. Cohorts enables companies to understand the
distinct types of consumers they serve, identify multi-channel marketing opportunities, create customized communications
and marketing programs, and craft actionable market research -- making Cohorts a totally integrated marketing tool.
About the Company
Experienced in database marketing applications, market research and database development, the Cohorts staff works
with leading customer-focused companies like AT&T Broadband, The Bombay Company, Meredith Corporation, Marriott
Vacation Club International, Cendant, Cablevision, Proflowers.com and Current, Inc. The company specializes in
a variety of industries, including retail, financial services, insurance, hospitality and telecommunications. Cohorts
is a registered trademark of Looking Glass, Inc.
For more information, visit www.cohorts.com or contact Sandy McCray at Cohorts,
1624 Market St., Suite 311, Denver, CO 80202; (303) 893-8600; fax (303) 893-8611; or smccray@cohorts.com.
SOURCE: Cohorts