Press Release: Sunshine Marketplace
February 7, 2002
BOULDER, CO -- Sunshine MarketPlace Inc. (SMI) announced today that it is launching a newly developed Marketing
Management program for Timeshare developers.
The program is based on the technology that SMI acquired in August 2001 from Club America/WOWpoints. The SMI
IT team has since modified the software platform to create an extremely powerful Marketing Management program.
This Marketing Management program now operates in synch with the existing state-of-the-art Database Management
and Loyalty software that WOWpoints brought to SMI.
The continued development of the previously acquired technology has resulted in a unique platform that will enable
SMI to offer Timeshare developers the ability to manage their various marketing programs in order to maximize efficiencies
and to reduce costs. At the same time, a new partnership consisting of the founders of Club America Enterprises,
Victor (Vic) Bubnow and Tom Hill, Resort Development Advisors (RD&A), led by Carl Berry, and SMI has developed
new lead generation sources that are uniquely targeted and consequently, more cost efficient.
"Timeshare developers will have an innovative real time turn-key solution for managing, driving, tracking
and lowering costs through SMI's Marketing Management platform", states Tom Hill.
According to Tony Genth, RRP, Sunshine MarketPlace CEO, this new business initiative will allow SMI to provide
Timeshare Developers with permanent solutions to some of their most pressing problems as well as with a completely
fresh source for lead and tour generation. "The high and, in many areas, increasing costs of marketing along
with the inefficiencies of many of the more traditional Timeshare marketing programs, are significant factors in
the cost pressure that many developers across the Nation, are experiencing today," he says. "We saw a
unique opportunity to combine our experience and the powerful technology that we have acquired with the non-timeshare
marketing acumen of the former WOWpoints founders and the well known Professional Timeshare group that forms RDA."
Sunshine MarketPlace Inc. was launched in March of 2001 in order to develop the first real-time, global conversion
system for leisure- and- travel- based assets. The development of this system continues, albeit at a slower pace
due to the events of 9/11 and the slowing global economy. Genth says that SMI will re-evaluate its launch plans
for the conversion system during the second quarter of 2002. In the meantime, a substantial portion of SMI's resources
are directed toward the successful launch of this newly announced business initiative to provide developers with
marketing support.
"The key to the future for Timeshare Developers is not only to develop narrowly targeted cost efficient programs
but even more importantly, to effectively utilize existing prospect and customer data bases", says Genth.
"SMI will allow Developers to take control of their marketing destiny by allowing them to manage leads, no
tours, non-buyers and buyers in an efficient and effective manner. It is only through knowledge of the potential
customer and their particular lifestyle and needs that it is possible to create targeted and cost effective Marketing
programs". "Developers will finally have the tools, through SMI's marketing software capabilities, to
accomplish their Customer Relationship Management objectives", adds John Kazanjian a principal of RD&A.
SMI will deliver to the Timeshare community the technology and the necessary expertise to accomplish this and that,
is the unique nature of the proposition.
SMI is already working with several developers and expects to physically launch the program over the next 60 days
at three resorts in widely separate areas of the country.
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Media Contact:
Tony Genth, RRP/Sunshine MarketPlace Inc. 303.381.1145 or tony.genth@sunshinemarketplace.com http://www.sunshinemarketplace.com/