Press Release: OurVacationStore.com
April 15, 2002
PHOENIX-Club Regina/Raintree Vacation Club Resort Group has entered into an agreement with OurVacationStore.com
(OVS) to build a comprehensive online e-Vacation Store for their points-based vacation club program.
With multiple destinations and timeshare resorts in the United States and Mexico, Club Regina was looking for a
way to expand their resort inventory through a branded cruise program. However, by servicing more than 40,000 members
throughout North America, adding the technology and market costs to the bottom line was not an option. OurVacationStore.com
used its new Internet technology to provide Club Regina a comprehensive online e-Vacation Store on their existing
Points Club website. This proprietary web technology allowed Club Regina to expand their product proposition dramatically
and increase sales and utilization of points, in addition to creating an alternative distribution channel for rental
weeks.
With more than 60,000 pages of branded, online content, the e-Vacation Store offers Club members everything they
need to research, choose and purchase the perfect vacation. With virtual 360-degree ship tours, detailed destination
and cruise line information and professional cruise tips, Club Regina now effectively integrates cruising into
their product offering, reaping extraordinary benefits through increased sales and owner satisfaction. Club Regina
also will market their Resort rental inventory through OVS' worldwide network of e-Vacation Stores.
OurVacationStore.com provides companies a full-scale private branded e-commerce 'Vacation Store' on their website.
OVS provides a worldwide network of online Vacation Stores both inside and outside of the Vacation Ownership Industry.
Through its innovative technology-based marketing program, OVS assists resorts in key areas of their business,
including product enhancement, sales, marketing, owner satisfaction, rental revenue, utilization of weeks/points
and tour flow. They also are the key provider of online e-Vacation Clubs in the Vacation Ownership Industry.
--------------------------------------------
CONTACT:
Deb Andelt dandelt@ourvacationstore.com (602) 749-2108