Press Release: Trendwest Resorts
April 8, 2002
REDMOND, WA. - -- Trendwest Resorts announces the appointment of Jacqueline A. Maartense to the position of Marketing
Vice President. Ms. Maartense brings a highly regarded track record of building customer-driven sales and marketing
organizations to Trendwest. In this key role, she will leverage best practices from the consumer software business
to create new opportunities for customer acquisition in the vacation ownership industry.
"Jacqueline shares in our commitment to the customer," stated Gene Hensley, Executive Vice President.
"She will be instrumental in making our customer the center of our marketing strategy at Trendwest."
During her eight-year tenure with Intuit, Inc., Ms. Maartense established enduring customer insight processes and
acquisition strategies to propel Quicken to undisputed worldwide market leadership in the personal finance software
category. Ms. Maartense established international market leadership for Quicken and QuickBooks in Latin America,
Europe, Australia, and Canada. She also championed Intuit's direct online selling activities, delivering 300% annual
growth in online sales revenues.
Prior to Intuit, Ms. Maartense received an MBA from Harvard University, and worked in consumer brand marketing
at Gillette Canada and Clairol Canada.
Trendwest Resorts, Inc., headquartered in Redmond, Washington, is a leader in the vacation ownership industry.
Through an exclusive relationship with WorldMark , the Club , and WorldMark South Pacific Club , the Company provides
flexible point-based vacation ownership. As of December 31, 2001, Trendwest had nearly 149,000 owners and 48 resort
locations in the United States, British Columbia, Mexico, Fiji and Australia. For more information, visit Trendwest
at www.trendwest.com.
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CONTACT:
Gene Hensley Executive Vice President 425.498.2554