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Press Release: RoomStar Inc.
September 26, 2002
SAN DIEGO, CA -- San Diego Hotel Reservations Inc., has announced its new name, RoomStar Inc., effective immediately.
Matthew F. DeLine, CEO of the 11-year-old company said, "As the scope of our business has grown, we have developed
dozens of names that either geographically or demographically targeted important segments of the travel industry.
So we were eager to develop a new brand name that would encompass and add value to our total marketing efforts.
RoomStar gives us the ability to compete more effectively in the global marketplace."
"Our challenge was to come up with a brand identity that would mesh our reputation for local expertise and
professional customer service with our expanded capabilities and position as a leader in the online reservations
industry," added DeLine.
San Diego Hotel Reservations Inc., has achieved tremendous success over the last 11 years, delivering 800-number
and Internet hotel reservation services as a convenient and direct connection to more than 400 of the finest hotels,
resorts and motels in San Diego, Phoenix/Scottsdale, Palm Springs and Sedona/Grand Canyon, four of the southwest's
most desirable destinations. RoomStar Inc., will also deliver low cost hotel reservations (including car rental,
airline and the new option of cruise reservations) worldwide to both the consumer and meetings market, providing,
through its own Web pages and links, reliable, relevant information about the hotels, attractions, transportation
and services within all its destinations.
The company's ability to consistently deliver the lowest rate at least 90 percent of the time while offering the
highest level of customer service in the industry has fueled its growth and enabled it to expand into new areas.
RoomStar Inc., already has an established, impressive roster of hotel, resort and motel partners in its key regional
markets (with special emphasis on an intimate knowledge of the properties in those markets), and it has the ability
to book hotels and other travel services worldwide through strategic alliances with a private labeled international
reservations service.
In addition, RoomStar Inc., supplies its own private-label booking engine for its affiliate partners, a service
utilizing state of the art software the company has developed privately. RevUp software handles front- and back-office
hotel business needs, including Internet Site Booking, Call Center Booking, Affiliate Marketing, Inventory Management,
Specialized Accounting and Relationship Management. RoomStar Inc., also will provide E-commerce training for hotels
and city reservations services that purchase their software.
A dynamic and diverse company that partners with hotels to provide reservation services and product solutions for
consumers, businesses and organizations, RoomStar Inc., primarily features the Hotel Reservations Division, a hotel
reservations service conveniently providing a large inventory of low-cost hotel options to the leisure and meetings
markets; the Affiliates Division, providing business-to-business wholesale hotel reservations solutions for custom
branded retail Web sites; and the previously mentioned E-commerce Software Division, which licenses back-end hotel
reservations software solutions to Internet-based travel companies. In addition, the company's group meeting division,
places hundreds of meetings annually, assisting in obtaining the facilities that meet each client's needs, from
finding the right location through site inspection to contract negotiation.
RoomStar Inc., also specializes in event and central reservation services, serving as the official hotel reservation
service for such high-profile events as San Diego's 1998 Super Bowl and its Super Bowl XXXVII on Jan. 26, 2003;
the X Games; Expo 2000 in San Diego; and the Franklin Templeton Tennis Classic in Scottsdale.
RoomStar Inc., is a complimentary discount travel service that helps guest choose accommodations according to location,
services, price and amenities through a one-stop source. Through RoomStar Inc., guests receive the lowest discounted
and unpublished rates at properties worldwide, along with car rental, airline, cruise and attraction tickets. For
reservations contact RoomStar Inc., at www.roomstar.com or 800/728-3227.
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Contact:
RoomStar Inc.
Matt DeLine, 858/627-9400
matt@roomstar.com
Source: RoomStar Inc.