Press Release: Candlewood Hotel Co.
September 20, 2002
WICHITA, KS -- People who dread spending too much time at their parents' house over the holidays aren't alone;
according to a new study released by Candlewood Suites, more than 70% of today's grandparents don't necessarily
want to stay with their kids -- or grandkids -- when they visit either. Following are some highlights from the
Grandparent Getaway Survey of 488 qualifying travelers.
The Ties That Bind ...
-- Grandparents today lead active lives that include spending time with
family. Nearly 60% of grandfathers and grandmothers continue to work
full- or part-time, yet they are just as likely as their retired
counterparts to visit their families at least a couple of times per
year.
-- Three-fourths of grandparents affirm that they stay connected because
they don't want to miss out on watching their grandkids grow up, and
the most popular time for families to connect is to celebrate major
holidays (51%), graduations or birthdays (44%).
-- When staying with their families, nearly four fifths of grandparents
get their own rooms, although as one respondent indicated, sometimes
the grandkids "come to the guest room to be with us."
... But Not Too Tight
-- While almost 75% consider their grandchildren to be "a breath of fresh
air," more than one fourth prefer to experience their grandkids in
small doses.
-- One in eight grandparents prefers to have dinner with their kids and
grandkids, rather than staying for an entire weekend.
-- Grandparents with teenage grandchildren are twice as likely to visit
less than once a year, compared to grandparents with younger
grandkids.
-- Nearly four fifths of respondents respect their family's privacy and
limit their visits so as not to impose on them. Conversely, only one
third indicate that their families respect their privacy.
-- More than half of respondents discreetly state a preference for their
own cooking, while a forthright 4.4% would rather get a tattoo than
eat their kids' cooking. According to one grandmother's comments,
"they can't boil water."
-- A small group (6.3%) would rather go to the extreme of pitching a tent
in a nearby park or even having a root canal before staying with their
grandkids on their next trip.
-- A hotel is the perfect solution for three fourths of grandparents
surveyed whether -- as some respondents indicated -- it's "for each
other's privacy," because they "like to sleep" or for "time to be
alone as a couple."
Candlewood's survey was conducted at the hotel company's 103 locations nationwide in July and August 2002, and
was analyzed by a national marketing research firm, Cunningham Research Associates. Fifty-seven percent were women
and forty-three percent were men. Paralleling the overall population of grandparents in the country, half of survey
respondents describe themselves as baby boomers. About 66% have grandchildren under the age of 12, about 10% have
teenage grandchildren, and the remaining 24% have both age groups.
The travel habits of grandparents are of particular interest to Candlewood Suites, which provides comfortable and
economic alternative for travelers with short- to long-term lodging needs. Recognizing that many families are spread
from coast to coast, Candlewood helps grandparents stay in touch with the highly successful "Grandparents
Stay Free" holiday program. Grandparents get a holiday night free when they pay for a Candlewood Suites studio
the day before or after major holidays, and even a first-time stay. To qualify, guests simply show a photo of their
grandchild when they check in.
Candlewood Suites is an all-suites hotel owned, operated and licensed under Candlewood Hotel Co. (OTC Bulletin
Board: CNDL). Founded in 1995 by Jack DeBoer, widely recognized as the creator of the extended stay concept, Candlewood
Suites has more than 100 properties in nearly every major market coast to coast. According to a recent Market Metrix
Hotel Index report, Candlewood Suites is unsurpassed in the extended stay category for customer loyalty and satisfaction.
For more information, visit www.candlewoodsuites.com .
To see the complete survey results, visit the Media Center at www.candlewoodsuites.com or email request to stephanie_hoefken@richards.com
.
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Contact: Stephanie Hoefken, Richards/Gravelle PR
214-891-7693
stephanie_hoefken@richards.com
Source: Candlewood Hotel Co.