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Press Release: MasterCard International
October 30, 2002
PURCHASE, NY -- MasterCard International yesterday announced it has entered into a Preferred Alliance agreement
with Cendant Corporation, one of the world's foremost providers of hospitality, travel distribution, real estate,
vehicle, and financial services in the world.
Cendant and MasterCard will implement marketing campaigns that promote usage of the MasterCard card through all
Cendant hotel brands, including AmeriHost Inn®, Days Inn®, Howard Johnson®, Knights Inn®, Ramada®,
Super 8®, Travelodge®, Villager® and Wingate Inn®; through Cendant's travel distribution brand,
Galileo International, and through its affiliation with Trip.com. Under the terms of the agreement, MasterCard
and Cendant will jointly develop and promote special offers available exclusively to MasterCard cardholders, which
will be promoted through online and offline advertising, promotional campaigns and point-of-sale materials.
"Our strategic alliance with Cendant further enhances MasterCard's strategy of creating a strong, extensive
distribution network that benefits both consumers and merchants," said Fred P. Gore, senior vice president
of North America Acceptance for MasterCard International. "We look forward to providing our cardholders with
the flexibility and service they have come to expect from MasterCard at every point of interaction, while offering
special programs and rewards through Cendant's globally recognized network of brands."
"This alliance is a great opportunity for MasterCard cardholders to take advantage of the wide range of services
provided by Cendant's hotel brands and Cendant's travel distribution network," said Douglas B. Benedict, Cendant
senior vice president, Business Development, Preferred Alliance Services. "We are extremely pleased to be
working with MasterCard to provide exclusive promotions and value to MasterCard cardholders."
MasterCard and Days Inns Worldwide Team to Kickoff Fall Promotion
For fall 2002, MasterCard and Days Inns Worldwide are working together to deliver a special offer to MasterCard
cardholders. US and Canadian residents who stay at Days Inn hotels in the United States between September 5 and
December 31 and pay with a MasterCard card will receive two $5.00 gift cards from Twentieth Century Fox Home Entertainment.
Guests can redeem them to add Ice Age or nineteen other popular titles to their home entertainment collection.
The promotion also gives Days Inn guests the opportunity to win prizes in the Great Home Theatre Giveaway at www.daysinn.com.
The Days Inn chain boasts more than 163,500 rooms and 1,900 locations worldwide.
About MasterCard International
MasterCard International has a comprehensive portfolio of well-known, widely accepted payment brands including
MasterCard®, Cirrus® and Maestro®. More than 1.7 billion MasterCard, Cirrus and Maestro logos are present
on credit, charge and debit cards in circulation today. With approximately 25,000 MasterCard, Cirrus and Maestro
members worldwide, MasterCard serves consumers and businesses, both large and small, in 210 countries and territories.
MasterCard is a leader in quality and innovation, offering a wide range of payment solutions in the virtual and
traditional worlds. MasterCard's award-winning Priceless® advertising campaign is now seen in 90 countries
and in 45 languages, giving the MasterCard brand a truly global reach and scope. With more than 28 million acceptance
locations, no payment card is more widely accepted globally than MasterCard. For the six months ended June 30,
2002, gross dollar volume exceeded US$534 billion. MasterCard can be reached through its website at http://www.mastercardinternational.com
About Cendant
Cendant Corporation is primarily a provider of travel and residential real estate services. With approximately
70,000 employees, New York City-based Cendant provides these services to business and consumers in over 100 countries.
More information about Cendant, its companies, brands and current SEC filings may be obtained by visiting the Company's
Web site at http://www.cendant.com or by calling 877/4-INFOCD
(877/446-3623).
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Contact:
MasterCard International
Alex Lau, 914/249-3095
or
Waggener Edstrom for MasterCard International
Stephanie Stegich, 203/353-7034
or
Cendant Corporation
Eliza Dalton, 212/413-1958
Source: MasterCard International