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New Hilton Direct Web Site Offers Group Planners Easy to Use Site Selection Tools for Hilton Family of Hotels

Press Release: Hilton Hotels
October 29, 2002
BEVERLY HILLS, CA -- Hilton Sales Worldwide is excited to announce the launch of a new Hilton Direct Web site at www.hiltondirect.com The new Web site is entitled "A World of Meeting Locations From One Convenient Source" and allows group planners across the globe to do more in less time and book events of all sizes at all Hilton Family of Hotels including Hilton®, Conrad®, Doubletree®, Embassy Suites Hotels®, Hampton Inn®, Hampton Inn & Suites®, Hilton Garden Inn®, Homewood Suites® by Hilton and Scandic hotels.

The Web site improves the site selection process for meeting planners, travel agents, tour operators and other group planners by permitting customers to plug in group specifications and then matching this criteria to more than 2,000 Hilton Family of Hotels worldwide, to find the venue that's right for their group event.

"The hiltondirect.com Web site offers our online group customers a convenient, singular connection for doing business with our family of hotels", said Steve Armitage, senior vice president - sales for Hilton Hotels Corporation. "The new site is also supported by our domestic and international Hilton Direct Group Desks and is designed to provide customers with the highest level of service, response and convenient tools necessary to research, find and book group business online."

The Hilton Direct Web site also features:

• Consolidated Facility Search and "Quick Search" for more than 2,000+ Hilton Family of Hotels, with detailed hotel information, including meeting space capacities, photography and virtual tours.
• Indexed Group Value Date search from one source for participating hotels from all brand web sites.
• Easy to use online "Rapid Request" or "Professional RFP" allowing group planners to create and save specs on-line anytime and send leads seamlessly to our Hilton Direct OnLine Events team.
• Helpful Group Planning Tips and Tools, such as a simple to use space calculator, information on private online group reservation pages, and more.
• Useful Checklists with step-by-step instructions to help facilitate the process for planning events such as meetings, weddings, reunions and sports teams.
• A customer friendly Glossary of Terms with helpful meeting terms and definitions.

The Hilton Direct Web site can also be accessed from the main Groups and Meetings landing page on each of our Hilton Family of Hotels brand Web sites, and is also linked from our www.hiltonworldwide.com Web site under "About our Brands."

Hilton Direct is the meeting site search service of the Hilton Family of Hotels with group desks in Dallas, London, Frankfurt. For more information visit www.hiltondirect.com or call Hilton Direct at 1-800-321-3232 (inside the US and Canada), or + 1-972-720-3601 (inside Mexico and South America), or + 1-44-20-7856-8100 (outside North and South America).

Hilton Direct, Hilton Sales Worldwide is part of Hilton Hotels Corporation, which is recognized internationally as a preeminent hospitality company. The company develops, owns, manages or franchises approximately 2,000 hotels, resorts and vacation ownership properties. Its portfolio includes many of the world's best known and most highly regarded hotel brands, including Hilton, Conrad, Doubletree, Embassy Suites Hotels, Hampton Inn, Hampton Inn & Suites, Hilton Garden Inn, Hilton Grand Vacations Company, Homewood Suites by Hilton and Scandic hotels.

The following service marks are owned by Hilton Hospitality, Inc.: Hilton®, Doubletree®, Embassy Suites Hotels®, Hampton Inn®, Hampton Inn & Suites®, Hilton Garden Inn®, Hilton Grand Vacations Company® and Homewood Suites® by Hilton. Conrad® is owned by Conrad Hospitality, LLC.

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Contact: 
     Hilton Brand Communications
     Jeanne Datz / Agnes Sibal, 310/205-4545
     jeanne_datz@hilton.com / agnes_sibal@hilton.com
            or
     Hilton Sales Worldwide / Distribution
     Keith Hymel / Kellie Thompson
     972-701-3733 / 972-383-2709
     keith_hymel@hilton.com / kellie_thompson@hilton.com
     http://www.hiltonworldwide.com

Source: Hilton Hotels