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Press Release: VisualFrenzy Media Inc.
October 17, 2002
TORONTO -- VisualFrenzy Media Inc., a leading provider of video-based online content solutions to the lodging and
travel industry, yesterday announced that it has been selected as a preferred vendor of Internet hotel marketing
videos by Starwood Hotels & Resorts Worldwide, Inc.
Starwood has endorsed VisualFrenzy to produce Internet marketing videos and provide online video distribution services
to Starwood's 740 properties worldwide. To date, VisualFrenzy Media has been contracted to provide services to
more than 20 of Starwood's Sheraton and Sheraton Four Points, W and Westin brand hotels including the Sheraton
Gateway, W Atlanta at Perimeter Centre and Westin Peachtree Plaza.
"VisualFrenzy Media's hotel marketing videos allow our hotel properties to reinforce and differentiate Starwood's
brands' strengths on the Internet", commented Hank Sagman, Director of Multimedia Production with Starwood.
"In the increasingly important Internet channel, streaming videos provide our hotel properties with a competitive
advantage."
"We are delighted to be working with a premier client such as Starwood," said Hugh Agro, President &
CEO of VisualFrenzy Media. "VisualFrenzy Media welcomes the opportunity to provide Starwood brand properties
with a one-stop solution to the production and distribution of streaming videos," Agro added.
Consumers may view Starwood brand hotel property streaming videos online by visiting Starwood's recently re-launched
website at www.starwood.com
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with
more than 740 properties in more than 80 countries and 110,000 employees at its owned and managed properties. With
internationally renowned brands, Starwood is a fully integrated owner, operator and franchisor of hotels and resorts
including: St. Regis, The Luxury Collection, Sheraton, Westin, Four Points by Sheraton, W brands, as well as Starwood
Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership
resorts. For more information, please visit www.starwood.com.
About VisualFrenzy Media Inc.
VisualFrenzy Media Inc., located in Toronto, Canada, is a leading provider of video-based online marketing and
multimedia content distribution solutions to the lodging and travel industry. The company uses the latest technology
to produce, manage, distribute and track the performance of 1-2 minute streaming marketing videos for a growing
number of clients including Choice, Crowne Plaza, Delta, Hilton, Holiday Inn, Interstate, Marriott, Outrigger,
Radisson, Regent, Sheraton, Westin and Wyndham hotels. VisualFrenzy's videos are developed in conjunction with
a client's marketing group and include soundtrack and voiceover to showcase the specific features and amenities
of a hotel or other lodging property. Streaming marketing videos increase the effectiveness of on-line marketing
for a lodging property. They deliver a branded, content-rich message directly to consumers at Internet travel points
of purchase and research such as the property's website, portals, and e-comm marketplaces. For more information,
please visit www.visualfrenzy.com
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Contact:
Starwood Hotels & Resorts Worldwide, Inc.
David N. Matheson, 914/640-5204
or
VisualFrenzy Media Inc.
Paolo Boni, 416/593-6634
Email: pboni@visualfrenzy.com
Source: VisualFrenzy Media Inc.