Press Release: Opinion Research Corporation
March 6, 2002
PRINCETON, NJ -- Whether for a domestic destination or an overseas locale, Americans' vacation travel plans are
alive and well in 2002. According to a recent study by Opinion Research Corporation (Nasdaq: ORCI), more than two-thirds
(69%) of Americans say they plan some domestic vacation travel in 2002. Some 15% plan to visit Canada and 12% will
head to Mexico. About one in five (19%) say they plan to travel to a country outside of North America for some
rest and relaxation sometime during this year.
Vacation Travel in 2002
* Another State (continental U.S.) 69%
* Canada: 15%
* Mexico: 12%
* Any Other Country Outside North America: 19%
The study also found geographic differences in vacation travel plans. Americans living in the Northeast, West
and North Central regions are considerably more likely to travel to Canada in the coming year than those residing
in the South (21%, 19% and 18% respectively vs. 6%). Americans residing in the South, West and Northeast parts
of the United States are twice as likely to travel to another country outside of North America in the coming year
than those living in the North Central region (22%, 20% and 20% respectively vs. 11%).
Finally, the results show that a majority of Americans (63%) have visited another country and that more men (68%)
have traveled outside of the United States than women (58%).
The study was conducted by Opinion Research Corporation's CARAVAN® among a nationally representative sample
of 1039 adults and has a margin of error of +/- 3%. The survey was conducted November 9-12, 2001.
CARAVAN is the twice weekly national telephone omnibus survey, that reflects commitment to providing the fast,
cost effective, high quality consumer research that is critical in a rapidly changing marketplace.
Opinion Research Corporation, founded in 1938, is a measurement-based global marketing services firm. Through its
research and teleservices units, the Company provides market intelligence, consulting, training and premium-quality
teleservices. Organizations around the world call on the Company's wealth of intellectual capital and sophisticated
technological infrastructure to provide Insight Beyond Measure. The Company's website is located at http://www.opinionresearch.com.
This release contains, within the meaning of the safe harbor provision of the Private Securities Litigation Reform
Act of 1995, forward-looking statements that are based on management's beliefs and assumptions, current expectations,
estimates and projections. Many of the factors that will determine the Company's financial results are beyond the
ability of the Company to control or predict. These statements are subject to risks and uncertainties and therefore
actual results may materially differ. The Company disclaims any obligation to update any forward-looking statements
whether as a result of new information, future events, or otherwise. Important factors and risks that may affect
future results are described in the Company's filings with the Securities and Exchange Commission, copies of which
are available upon request from the Company.
SOURCE: Opinion Research Corporation