Press Release: VisualFrenzy Media Inc.
March 5, 2002
TORONTO -- VisualFrenzy Media Inc., a leading provider of streaming marketing videos to the lodging industry, today
announced that it has reached a key relationship milestone with MeriStar Hotels & Resorts, Inc., the United
States' largest independent hotel management company.
VisualFrenzy is now under contract to produce and distribute streaming marketing videos for more than half of MeriStar's
120 full-service properties, including Sheraton, Hilton, and Marriott branded properties throughout North America.
``MeriStar has worked with VisualFrenzy for more than a year now, and we have enjoyed a terrific level of service,''
remarked Pam Streeter, vice president, electronic distribution, MeriStar Hotels & Resorts, Inc. ``VisualFrenzy's
streaming videos provide our hotel and resort customers with a superior on-line research and booking experience
and our member properties with an effective tool to target the rapidly growing on-line travel market.''
``The 50 percent penetration milestone with MeriStar is indicative of the increasing importance of streaming videos
as a hotel marketing tool and of the value of VisualFrenzy's product and service offering,'' said Hugh Agro, president
and CEO of VisualFrenzy. ``In addition to featuring videos on their own Web sites and a growing number of third-party,
travel-related sites, our hotel and resort clients are able to use VisualFrenzy's videos in e-mail marketing campaigns
and in direct sales efforts with interactive CD-ROMs.''
Consumers may view MeriStar property streaming videos on-line by visiting www.meristar.com.
About MeriStar Hotels & Resorts
MeriStar Hotels & Resorts operates 275 hospitality properties with more than 57,000 rooms in 41 states, the
District of Columbia, and Canada, including 54 properties managed by Flagstone Hospitality Management, a subsidiary
of MeriStar Hotels & Resorts. Through its Doral Golf division, MeriStar manages six golf courses. BridgeStreet
Corporate Housing Worldwide, a MeriStar subsidiary, is one of the world's largest corporate housing providers,
offering upscale, fully furnished corporate housing throughout the United States, Canada, the United Kingdom, Paris,
France and 35 additional countries through its network partners. For more information about MeriStar Hotels &
Resorts, visit the company's Web site: www.meristar.com.
About VisualFrenzy Media Inc.
VisualFrenzy Media Inc. (visualfrenzy.com), located in Toronto, Canada, is a leading provider of video-based on-line
marketing and sales conversion tools to the lodging and travel industry. The company uses the latest technology
to develop, produce, distribute and track the performance of 1-2 minute streaming marketing videos for a growing
list of clients including Crowne Plaza, Delta, Hilton, Holiday Inn, MeriStar, Radisson, Regent and Wyndham. VisualFrenzy's
videos are developed in conjunction with a client's marketing group and include soundtrack and voiceover to showcase
the specific features and amenities of a hotel or other lodging property. Streaming marketing videos increase the
effectiveness of on-line marketing for a lodging property. They deliver a branded, content-rich message directly
to consumers at Internet points of purchase and research such as the property's website, portals, and e-comm marketplaces.
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Contact:
VisualFrenzy Media Inc.
Mike Szummer, 416/593-6634
Email: mike@visualfrenzy.com
or
MeriStar Hotels & Resorts
Melissa Thompson, 202/295-2228
Email: melissa.thompson@meristar.com