Press Release: Cancun Convention and Visitors Bureau
June 17, 2002
CANCUN, Mexico -- Wanting to tame its image among Spring Breakers, the Cancun tourism industry took a bold step
last week. A majority of hoteliers, bar and nightclub owners, business people from non- tourism sectors, and municipal
authorities signed a landmark "civility" agreement to enforce measures that will significantly reduce
disorderly conduct among Spring Breakers. Their intention is to make Cancun a safer, more attractive tourist destination
for every visitor during student spring breaks and summer vacations.
According to Miguel Borge Martin, executive director of the Cancun Convention and Visitors Bureau, "No longer
will Cancun tolerate anyone walking in the hotel zone with open drink containers, or any establishment serving
alcohol to minors. Moreover, we will no longer permit the use of banners, signs and commercials that promote the
consumption of alcoholic beverages or alcoholic prizes," he said.
The consortium also agreed to not serve anyone who is intoxicated and to deny entry to nightclubs and bars, both
stationary or aboard moving vessels, to anyone who is intoxicated. In this unprecedented move, the Cancun tourism
industry has pledged to increase security personnel to enforce not only the new standards, but all existing laws
including its zero tolerance policy on the use of drugs.
In order to guarantee the successful implementation and execution of this agreement, the parties involved have
decided to assemble a permanent committee comprised of representatives from the tourism industry and municipal
authorities.
This committee will spearhead the effort to familiarize operators and wholesalers of both domestic and international
travel packages with the new rules, and to develop with them a guide of conduct for young visitors, which will
be distributed to incoming flights to Cancun.
About Cancun
A Mecca for travelers from all walks of life, with treasures for every taste, Cancun combines rich traditions and
legends of the past with the luxury and comforts of the present -- in the heart of an ancient and mysterious Mayan
world. With 27,000 first-class hotel rooms, and a host of attractions from adventure, romance and golf, to spa,
dining and shopping, Cancun is the perfect getaway. The Cancun Convention and Visitors Bureau invites visitors
to experience the warm hospitality and natural wonders of Cancun. For further information, call 1-800-CANCUN8,
or visit www.cancun.info.
SOURCE: Cancun Convention and Visitors Bureau