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Press Release: Prime Hospitality Corp.
December 9, 2002
FAIRFIELD, NJ -- PRIME HOSPITALITY CORP. (NYSE: PDQ) announced Friday that its two hotel brands -- AmeriSuites
and Wellesley Inns & Suites -- have partnered with America West Airlines FlightFund to award airline miles
for all hotel stays through its Prime Rewards frequent guest loyalty program. Members earn one mile for every dollar
spent on qualifying stays.
America West Airlines, the nation's largest low fare hub and spoke carrier, is the fourth national airline to join
the Prime Rewards program with its low fares and business friendly ticketing policies. America West is quickly
becoming the airline of choice for travelers looking for an airline that provides the most value and the flexibility
to match their needs.
To celebrate the new partnership, FlightFund members can take advantage of an exclusive offer of DOUBLE FlightFund
MILES on each qualifying stay at any AmeriSuites or Wellesley Inns & Suites hotel through February 28, 2003.
Membership in Prime Rewards is required and the Prime Rewards member number must be specified on any reservation
to earn Prime Rewards points and America West Airline FlightFund miles during a stay.
"The addition of America West Airlines greatly enhances the Prime Rewards program," stated Edward Wojtkowski,
Prime Rewards Manager. "America West's flight destinations well-complement our hotel locations, and Prime
Rewards will offer FlightFund members additional opportunities to earn airlines miles plus points towards stays
at AmeriSuites and Wellesley Inns & Suites hotels."
"We are always looking for ways to make FlightFund more valuable for our members and Prime Hospitality gives
them more than 200 new hotels where they can earn miles," said Ken Feldman, vice president, marketing for
America West. "With more than 50 partners offering members the ability to earn miles and domestic award travel
beginning at just 20,000 miles, it doesn't take our members long to earn free flights."
Launched in September 2001, Prime Rewards has grown to over 250,000 members. Consisting of three member tiers classified
by points accumulated during a calendar year, the greater the number of stays, the greater the point value per
dollar spent.
State-of-the-art technology has made Prime Rewards a popular frequent guest program. Members can access their point
status online instantly. In addition, since vouchers are not used, hotels can accept room redemptions via reservations
or walk-ins at any time (assuming availability) while technology safety checks and balances ensure accuracy. Central
reservation agents can also access member guest preferences using the member's identification number, while technological
functionality also allows the system to interface with America West.
All members also receive free local calls, express reservations and other hotel-level benefits as well as a newsletter
and special promotional offers. Guests can enroll in Prime Rewards at any of the more than 200 AmeriSuites or Wellesley
hotels nationwide and online at: http://www.amerisuites.com
or http://www.wellesleyonline.com.
ABOUT PRIME HOSPITALITY CORP.®
Prime Hospitality Corp., one of the nation's premiere lodging companies, owns, manages, develops and franchises
240 hotels throughout the United States. The Company owns and operates two proprietary brands, AmeriSuites®
(all-suites) and Wellesley Inns & Suites® (limited-service). Also within Prime's portfolio are owned and/or
managed hotels operated under franchise agreements with national hotel chains including Hilton, Radisson, Sheraton,
Holiday Inn and Ramada. Prime can be accessed over the internet at http://www.primehospitality.com
and its brands can be accessed at http://www.amerisuites.com and http://www.wellesleyonline.com .
ABOUT AMERICA WEST AIRLINES
America West Airlines is the nation's largest low-fare, hub-and-spoke airline. Founded in 1983, it is the only
carrier formed since deregulation to achieve major airline status. Today, America West is the nation's eighth-
largest carrier and serves 93 destinations in the U.S., Canada and Mexico. America West is a wholly owned subsidiary
of America West Holdings Corporation, an aviation and travel services company with 2001 sales of $2.1 billion.
FlightFund offers one of the most generous frequent flyer programs in the industry with domestic award travel beginning
at 20,000 miles year-round and a 3,000-mile online bonus for each roundtrip ticket purchased at americawest.com
and flown by Dec. 31, 2002. FlightFund has more than 50 partners to help members earn miles in a variety of ways
including through car rentals, hotel stays and dining at participating restaurants. Members can use their frequent
flyer miles for travel to more than 300 destinations on five continents. To find out more customers can go to http://www.FlightFund.com , the frequent flyer section of
http://www.americawest.com , or contact the FlightFund
Service Center at 1-800-247-5691.
Source: Prime Hospitality Corp.