Press Release: Global Cash Access
August 22, 2002
LAS VEGAS, NV -- Pinnacle Entertainment, Inc., recently signed a four-year agreement to use the innovative products
and services of Global Cash Access (GCA), the leading supplier of cash access, financial management and customer
relationship marketing technologies to the gaming industry. Nineteen other gaming properties also signed contracts
with GCA.
Under the agreement, Pinnacle Entertainment properties - Belterra Casino Resort (Belterra, Ind.), Boomtown West
Bank (Harvey, La.), Boomtown Reno (Verdi, Nev.), Boomtown Bossier City (Bossier City, La.) and Casino Magic Biloxi
(Biloxi, Miss.) - will have access to GCA's products and services, including the Casino Cash Plus 3-in-1 ATM and
QuikCredit.
"Working with GCA allows us to improve cash access operations for our casinos," said Bruce Hinckley,
senior vice president and chief financial officer for Pinnacle Entertainment. "GCA provides several cash access
products and services across one platform, which helps our casinos operate more efficiently and improves customer
service."
GCA's Casino Cash Plus 3-in-1 ATM has become widely accepted due to its convenience to casino patrons and proven
profitability to casino operators. Statistics show that a significant percentage of standard ATM cash request transactions
at gaming properties are denied because of bad PIN numbers, exceeded limits or insufficient funds. The Casino Cash
Plus 3-in-1 ATM eliminates such denials with a patented rollover feature, which gives patrons the option of obtaining
funds via a Point of Service (POS) debit transaction or a pinless credit card cash advance.
A gaming industry first, QuikCredit helps casinos tap additional sources of gaming revenue by extending risk-free
credit. QuikCredit presents an alternative for patrons who have been denied cash advance or ATM transactions for
any number of reasons and for casinos that don't extend credit to middle-level ($100 to $5,000) patrons or don't
currently extend credit at all. In addition to authorizing and extending credit, GCA performs all debt collections,
enabling casino managers to focus on hospitality and other customer service aspects of their business.
In addition to Pinnacle Entertainment, properties that recently signed agreements with GCA are:
Las Vegas-based Global Cash Access (GCA), majority owned by First Data Corp. (NYSE:FDC), is the global leader
in providing cash access and customer relationship marketing services to over 1,200 gaming properties and other
clients in the U.S., Canada, Caribbean and U.K. More than 50 percent of all U.S. gaming revenue is transacted through
GCA cash access devices. Providing access to the largest industry database of more than 10 million gaming patrons
worldwide, GCA is widely recognized for successfully developing and deploying technological innovations that increase
client profitability, operational efficiency and customer loyalty. For more information, please visit the company's
Web site at www.globalcashaccess.com.
First Data Corp., with global headquarters in Denver, helps power the global economy. Serving approximately 2.8
million merchant locations, 1,400 card issuers and millions of consumers, First Data makes it easy, fast and secure
for people and businesses to buy goods and services, using virtually any form of payment: credit, debit, smart
card, stored-value card or check at the point-of-sale, over the Internet or by money transfer. For more information,
please visit the company's Web site at www.firstdata.com.
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Contact:
Katcher Vaughn & Bailey
Dana Coleman or Roy Vaughn, 615/248-8202
dcoleman@kvbpr.com
rvaughn@kvbpr.com