Press Release: Lexington Services
August 15, 2002
DALLAS, TX -- Lexington Services, part of MyTravel, one of the largest providers of global hotel reservations in
the world, announced today the expansion of their European presence by signing new and extended representation
contracts with six of New Hotels' properties, comprising more than 700 rooms throughout France.
Under the agreement, Lexington will provide centrally hosted reservations technology and support through its new
SPIRIT(TM) hotel reservation system. This includes worldwide bookings by telephone through Lexington's central
reservations office; through the Global Distribution Systems (GDS); and via the Internet through Lexington's extensive
Online Distribution Network that includes Travelocity, Expedia, Orbitz, Travelweb, and Priceline.
"As New Hotels continues to expand its network of properties, it needed to strengthen its visibility among
international travel agents and to build brand awareness worldwide," said Steven Bak, Director of Operations
for New Hotels. "After careful review of several reservation service providers, we selected Lexington Services
for their highly integrated and cost effective solutions and their capability to help us capture bookings through
the Internet, which is an important part of our worldwide marketing strategy."
"The addition of New Hotels to Lexington Services' client portfolio is an important move for us as we expand
our presence in the European market," added Shawn Heaton, president of Lexington Services. "Lexington
appeals to hotels abroad because our Internet enabled capabilities are designed to make it easy for them to do
business with us. We offer a personalized, seamless experience that is available in real-time, in any time zone,
and we are continually developing new ways to communicate globally that ensure we can respond to our hotel members
quickly and cost-effectively."
As part of its new service offerings, Lexington is also providing New Hotels with an enhanced array of reporting
capabilities and the ability to manage all of their information including property descriptions, rates and inventory
in real-time via the Internet.
The six hotels that have signed with Lexington include New Hotel La Baume, a 17th century architectural treasure
in Nimes, New Hotel Europe in Rheims, New Hotel L 'Amiraute in Toulon, New Hotel Tour Blanche also in Toulon, and
New Hotel Candide, Paris, France. They join existing Lexington member New Hotel Select in Marseilles.
About New Hotels
Family owned since 1968, New Hotels operates more than 12 hotels with over 700 rooms in cities throughout France
and serves travelers from all over the world. From Paris to Marseilles, from Brussels to Nice, all of New Hotels'
properties are centrally located, and each hotel offers the perfect blend of traditional French style with all
of the modern comforts of home at an affordable price. Whether on business or pleasure, the design and service
that is found in every New Hotel responds flawlessly to the needs of today's modern traveler. With the recent acquisition
of Hotels Les Jardins de Paris (an additional 11 hotels located in Paris, with over 470 rooms) New Hotels' portfolio
continues to grow and is now recognized to be one of the leading hotel brands in the region. For more information,
visit the company's website at www.new-hotel.com .
About Lexington Services
Lexington Services, a part of MyTravel Group, is the largest provider of reservations and centrally hosted technology
services to hotels in North America and second largest in the world. As the exclusive marketer and distributor
of the SPIRIT(TM) Hotel Reservation System, powered by CSC Services, Lexington capitalizes on the power of the
travel agent global distribution systems (GDS), Internet travel portals, marketing alliances and its own call center
strengths to manage and process hotel reservations electronically. Servicing nearly 4,000 hotels, encompassing
28 brands in 81 countries worldwide, Lexington has corporate offices in Dallas/Las Colinas, Los Angeles, Miami,
London and Paris, and has development representative offices in Germany, the United Kingdom, Mexico, Australia
and Asia. More information about Lexington Services is available at www.lexres.com
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SOURCE: Lexington Services