Press Release: Hilton Brand Communications
August 15, 2002
BEVERLY HILLS, CA -- Hilton HHonors®, one of the world's leading guest reward programs, has added Critics'
Choice Video®, the number one direct mail movie catalog and Web site, to the program's family of merchandise
partners. HHonors members in the U.S. now can earn 10 HHonors points for every dollar spent on purchases at the
special Hilton HHonors/Critics Choice Video extranet site at www.ccvideo.com/hhonors.
HHonors members also will receive 500 bonus points with their first order (must exceed $75) through September 30,
2002.
In addition to the bonus points, HHonors members also will receive added value offers every month, such as free
shipping throughout August 2002 and a 20 percent discount off all movies in September 2002. Critics' Choice Video
offers more than 50,000 movies in VHS® and DVD® formats, from the latest blockbuster action pictures and
family films to award-winning dramas and cult favorites. The site also features one of the largest selections of
classic movies available and offers regular specials on a variety of titles.
"Our new relationship with Critics' Choice Video is one more way our Hilton HHonors members can accumulate
HHonors points," said Jeffrey Diskin, president and chief operating officer of Hilton HHonors Worldwide. "Giving
members the opportunity to earn points from purchases other than travel gives members even more reasons to choose
Hilton HHonors as their preferred travel program of choice."
About Critics' Choice Video
Critics' Choice Video is the leading direct-to-consumer mail order catalog and Web site for purchasing movies in
the U.S. The company began as a print catalog in 1987 and currently offers a selection of more than 50,000 movies
that range from the newest releases to the most obscure cult classic. CriticsChoiceVideo.com includes weekly specials,
budget videos and one of the largest selections of classic movies anywhere. In addition to a VHS library, the company
also offers a wide selection of DVDs. Critics' Choice Video is a division of Infinity Resources, Inc., a privately
held company consisting of proprietary catalog and Internet-based retailing and third-party catalog and e-commerce
fulfillment operations.
About Hilton HHonors
Hilton HHonors is a guest reward program that gives frequent travelers a faster way to earn the rewards they want
most. Enrolled members can Double Dip to earn HHonors points and airline miles for the same stay, at nearly any
rate, at more than 2,400 participating Hilton, Conrad, Doubletree, Embassy Suites Hotels, Hampton Inn, Hampton
Inn & Suites, Hilton Garden Inn, Homewood Suites by Hilton and Scandic Hotels around the world.
In addition, HHonors is the only hotel guest reward program that offers its members a two-way exchange of airline
miles for hotel points and vice versa. Due to the unmatched flexibility, generosity and value offered by HHonors
program features, as well as the many attractive promotions that HHonors offers each year, the program has been
recognized with numerous travel industry awards.
Membership in HHonors is free. Travelers may enroll online by visiting www.hiltonhhonors.com.
Or, to enroll instantly in the program and make reservations, consumers in the U.S. and Canada may call 1-800-HHONORS.
Outside the U.S. and Canada, travelers may call the Hilton Reservations Worldwide office in their area. Travelers
also may pick up an enrollment form with a membership card at any participating Hilton, Conrad, Doubletree, Embassy
Suites Hotels, Hampton Inn, Hampton Inn & Suites, Hilton Garden Inn, Homewood Suites by Hilton or Scandic Hotel
around the world.
The following trademarks are owned by Hilton Hospitality, Inc.: Hilton®, Doubletree®, Embassy Suites Hotels®,
Hampton Inn®, Hampton Inn & Suites®, Hilton Garden Inn®, Homewood Suites® by Hilton. HHonors®,
Double Dip®, Double Dipping® and Points & Miles® are trademarks owned by Hilton HHonors Worldwide
LLC. Conrad® is owned by Conrad Hospitality, LLC.
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Contact:
Hilton Brand Communications (U.S.)
310/205-4545
Jeanne Datz, jeanne_datz@hilton.com
Kendra Walker, kendra_walker@hilton.com
http://www.hilton.com
or
Douglas, Cohn & Wolfe
310/967-2900
Erin Myers, erin_myers@cohnwolfe.com
Shannon Swallow, shannon_swallow@cohnwolfe.com