Press Release: Yamamoto Moss
August 14, 2002
MINNEAPOLIS, MN -- Yamamoto Moss announced that its clients Royal Caribbean International and Celebrity Cruises
have re-launched their travel-agent-only Web site, CruisingPower.com, which the global brand identity firm revamped
based on extensive field research and industry analysis. The new streamlined site offers more information, more
productive functionality, and greater ease of use.
The Web site provides travel agents with a consolidated online communications portal containing everything from
the ability to book online through CruiseMatch 2000 Online to helpful advice regarding promotions and specials.
It includes ready-made marketing materials, revenue generating tips, educational resources, press releases, updates
on trade-related products and tools, ship and destination information, itineraries, and frequently asked questions.
Prior to the redesign, Yamamoto Moss conducted comprehensive field research with numerous travel agents around
the country. The firm's findings regarding agents' desired content and features informed its plan for the navigation,
content, and functionality of the new site, resulting in a finished product that's easier and more rewarding for
travel agents to use. The site's compelling design supports the specific needs and brand identity of each of Royal
Caribbean Cruises Ltd.'s brands -- Royal Caribbean International and Celebrity Cruises.
"The all new CruisingPower.com is easier to navigate, and more informative, and is updated continually, making
it the one stop travel agents need to do business with Royal Caribbean International and Celebrity Cruises,"
said Shelly Regan, president, Yamamoto Moss. "Travel agents who use CruisingPower.com will benefit from its
many tools and useful, up-to-date information."
Yamamoto Moss provides brand consulting and creative design services. Founded 22 years ago by principals Hideki
Yamamoto and Miranda Moss, the firm has offices in Minneapolis and global alliances with design firms in China,
Japan, Singapore, and the United Kingdom. Yamamoto Moss also has strategic alliances with Twin Cities-based firms
including industrial design firm Worrell Design, branded retail environment specialist STEIN Trending Branding
Design L.L.C., Iconoculture, Inc., a consulting and publishing resource that turns trends into business opportunities,
and Ohio-based Strategic Horizons LLP, a thinking studio dedicated to helping executives see the world differently.
For more information, visit the Yamamoto Moss Web site at www.yamamoto-moss.com
.
SOURCE: Yamamoto Moss