The Timeshare Beat Home | Today's Headlines | Back to Previous Page
|
The Timeshare Beat Home | Today's Headlines | Back to Previous Page |
|
|
|
Press Release: Art Technology Group, Inc.
October 29, 2002
CAMBRIDGE, MA -- ATG (Art Technology Group, Inc., Nasdaq: ARTG), a leading developer of online CRM applications
for commerce, portals, and relationship management, yesterday announced that Six Continents Hotels, Inc. has selected
ATG Commerce to enhance scalability, the precision of its targeted marketing campaigns, and personalization for
the company's network of Web sites. Six Continents Hotels' assets include the InterContinental, Crowne Plaza, Holiday
Inn, Holiday Inn Express, and Staybridge Suites hotel brands, and the Priority Club Rewards program.
Six Continents Hotels selected ATG Commerce to ensure that its sites will continue to meet the demands and expectations
of consumers using the Internet as a source for researching and booking travel arrangements. By leveraging the
flexibility and scalability of ATG Commerce, Six Continents Hotels will be able to implement a phased deployment
and respond quickly to future changes in market demands without having to endure downtime and multiple re-launches
of its entire network of sites.
"ATG Commerce allows Six Continents Hotels to standardize on a platform that incorporates our existing back-end
systems into our long term Internet strategy," said Eric Pearson, vice president of e-Commerce, Six Continents
Hotels. "We have made significant effort to improve the online experience for our customers and continue to
provide new products and services to exceed their expectations."
Through ATG's Scenario Personalization(TM) capabilities, Six Continents Hotels will offer consumers a highly personalized
user experience based on individual travel and buying preferences. The functionality afforded by Scenario Personalization
will enable Six Continents Hotels to capitalize on consumer trends and drive future growth as a result of more
relevant and targeted marketing offers, stronger customer relationships and loyalty programs.
"In selecting ATG Commerce as the platform for its commerce site, Six Continents Hotels will be able to create
more valuable relationships with present and future customers," said Victor Cheng, senior director of strategy
and business development, ATG. "Six Continents Hotels has recognized the importance of scalability and has
chosen a solution to help it meet the growing demands of the marketplace."
In a recent report, Forrester Research indicated that it expects online hotel bookings to more than double over
the next four years from $3.8 billion to $7.7 billion. Already, the report states, travel is the number one activity
among Internet consumers.
About Six Continents Hotels
Six ContinentsSM Hotels, the hotel business of Six Continents PLC of the United Kingdom (LON:SXC, NYSE:SXC (ADRs)),
owns, manages, leases or franchises more than 3,320 hotels and 515,000 guest rooms in nearly 100 countries and
territories.
The following are some of the service marks owned by Six Continents Hotels, Inc., its parent, subsidiaries or affiliates:
Holiday Inn®, Crowne Plaza®, Holiday Inn Express® in the Americas, Express by Holiday InnSM in Europe,
the Middle East and Africa, Holiday Inn Select®, Holiday Inn Garden CourtSM, Holiday Inn SunSpree® Resort,
Staybridge Suites® by Holiday Inn®, Holiday Inn Family SuitesSM Resort, Holidex®, Priority Club®,
InterContinental® and Forum®. Centra® in Canada and Mexico; CentraSM in the U.S.; ParkroyalSM in the
U.S. and Canada; Parkroyal® in Mexico.
Six Continents Club®, Six ContinentsSM, 6 ContinentsSM and the 6C logo are service marks of Six Continents
PLC and used under license.
About ATG
ATG (Art Technology Group, Inc.) is a leading developer of Online CRM applications that deliver an integrated,
personalized experience for customers, partners and employees: the frontline of every business. Customers around
the globe rely on ATG for the frontline applications that help build and manage mutually beneficial relationships.
Deployed on the industry's most popular application servers, ATG solutions for commerce, portals, and relationship
management are ideal for integrated e-business initiatives across the enterprise.
Today, ATG has delivered solutions to blue-chip companies worldwide, including Aetna Services, Inc., Alcatel, American
Airlines, Barclays Global Investors, Best Buy, BMG Direct, Eastman Kodak, Ford Motor Credit, HSBC, J. Crew, Sun
Microsystems, Walgreens, and WellsFargo and government organizations including the United States Army and the USDA.
The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America, Europe,
and Asia. For more information about ATG, please visit our Web site at www.atg.com.
(C)2002 ATG, Art Technology Group, and Scenario Personalization are registered trademarks of Art Technology Group,
Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective
owners.
This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private
Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that
may cause ATG's actual results, levels of activity, performance or achievements to be materially different from
any future results, levels of activity, performance or achievements expressed or implied by such forward-looking
statements. Important risk factors affecting ATG's business generally may be found in their periodic reports and
registration statements filed with the Securities and Exchange Commission. Risk factors related to the subject
matter of this press release include the possibility that the ATG product deployment will not be successful, on
time or significantly enhance the user's internet experience or handle user volumes; the need to adapt to rapid
changes so products do not become obsolete; the possibility of errors in ATG's software products; and the possibility
that the solution will not make customer implementations faster or more flexible; and the risks and costs of intellectual
property litigation. ATG undertakes no obligation to update any of the forward-looking statements after the date
of this press release.
--------------------------------------------
Contact:
ATG
Tucker Walsh, 617/386-1159
twalsh@atg.com
or
PAN Communications
Jerry Griffin, 978/474-1900
atg@pancomm.com
or
Six Continents Hotels
Carolyn Hergert, 770/604-8248
carolyn.hergert@6C.com
Source: Art Technology Group, Inc.